We believe that successful brands will be brands that are able to get close to their consumers.
We believe that advertisers still need a critical mass in order for them to achieve goals such as familiarity, shop/online sales, visitors, etc.
We believe media will always play a vital role in reaching and engaging masses. But their role is changing.
08-05-2012
We are proud to announce that Royal Dutch Tourist Association ANWB decided to choose for DVJ Insights for all Brand & Campaign tracking. After a extensive pitch with 4 agencies ANWB decided to work together with DVJ Insights and its unique approach. This approach is known as “connecting the dots” and is often described as [...]
20-01-2012
Volgens de VVD is het moment aangebroken om grondig te onderzoeken of de kwaliteit van Nederland 3 in verhouding staat tot de kosten. Het is al langer bekend dat de VVD een van de publieke televisiezenders van de buis wil halen. ‘We zetten liever in op kwaliteit dan kwantiteit’ aldus VVD-Kamerlid Anouchka van Miltenburg in het AD. Hierbij valt de partij terug op het reageerakkoord waarin staat dat het opheffen van de zender moet worden onderzocht, wanneer door bezuinigingen de kwaliteit van de programma’s achteruit gaat.
01-12-2011
On November the 10th, we organized our first Insights Workshop in conjunction with 37⁰Celsius in Amsterdam, called ‘The Reality of your Brand’. Marnix van Gisbergen (Consultany Branding at DVJ) and Jorge Labadie (Strategy Director at 37C) gave new insights in how the beermarket and its brands are associated.
01-12-2011
We are proud to be the golden sponsor of the Marketing Information Event (MIE). Our consultants dr. Marnix van Gisbergen and his colleague Mick Santifort will present 2 stunning workshops at the event.