Integrated Tracking

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Advertising is here to stay. However, its role is changing. Consumers are marketing wise and use many sources to determine whether to buy your brand. So we not only conduct tracking like cross media tracking, but involve your owned and earned media as well.

The clients we work for, accept the fact that stand alone measurement of online and social media is not enough. It is all about connecting the dots. Integrated Tracking is giving insights into the effects of campaigns relating to online behaviour and social media buzz. This realised by combining active and passive measurement in our consumer panels. We track online and social media behaviour and questionnaires are used for effect measurement. This combination leads to great insights.

Integrated Tracking is more than figures and dull dashboards. That is why we provide customer experiences. Our panel members give their opinions about your campaign in their own words. See the example.