Pre Testing

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Over the course of 15 years, we have pre-tested more than 10,000 ads for all kinds of media. A Pre-test gives you direct insight into your ability to communicate with your audience.

We conduct pre-tests in just a couple of days, with specialized benchmarks on creative scores and brand impact and recognition. All ads are tested for TV, Radio, Print, Outdoor, Online Advertising as Banners and Layer Ads.

Especially for TV commercials we developed the Ad Zap Model ©, a unique research model that determines how the ad can hold the attention, or, to put it different, it shows the exact moment that viewers will zap when viewing your commercial. In this way, we help our clients to optimize the creation in order to keep viewers viewing during the entire spot for a maximum effect.