ProBAR

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In order to determine the strengths and weaknesses of brands, 37°Celsius and DVJ Insights have developed ProBAR®. ProBAR is a highly advanced and unique branding solution with actionable insights for instant brand improvement.

With ProBAR you will detect the strength and weaknesses of your brand(s). This is done by your target audiences giving all associations with your brand. These associations can be positive or negative and can be strong or weak. In this way, our consultants use ProBAR giving our clients clear and actionable advices.

Next to this, ProBAR measures brand performance head to head with the competition, providing the relevant benchmarks, like out-of-touch index and bank index. With the help of ProBar, our clients can take the appropriate measures to improve their brand performance.