As with TV, radio is changing fast. Online radio is becoming increasingly important and listening to music can be done in various ways. We help our radio clients anticipate to these changes.Radio Communities Direct communication with your target audience. Interact with them and they will tell about your strengths and weaknesses station wide, whether it’s DJs, programming or music. Our portal allows you to formulate your own questions; together we supply the listeners that will answer them.
Radio Brand Check
Gain insight into audience perception of your radio brand and how it relates to your competitors.
Tune in/Tune out research
When do your listeners switch? And why? And to where? One of our key research instruments for identifying weak and strong spots for a radio station, whilst not only identifying the main competitors, but also the motivation to switch to them at specific times.
DJs play an important part in the overall appeal of a radio station. It is therefore essential to let the audience periodically review your DJs in order to identify the best known and appreciated DJs.
Online AMT Music Study
Review the entire library of recurrents, oldies and evergreens to gain insight into the optimal music mix and keep your audience listening. Conducted online with up to 1500 titles.
Music Cluster Study
Gain insight into the optimal (sub) genre mix, find out what music mix sets you apart from the other (rival) radio stations.
Continuous playlist research to gain insight into the sustainability of current tracks.
CMO Multiclient Music Study
Ongoing, multiclient music test; all current hits are tested and evaluated by a broad target audience. An efficient way to fine-tune your playlist.
Know your audience, what rival media they use, what brands they like and what they like to spend their money on, in order to improve your appeal to both your audience and your advertisers
Radio commercials are often part of a bigger multimedia campaign. This type of research allows us to see what synergy is amassed between radio and TV advertising, for example:
Direct communication with your target audience. Interact with them and they will tell about your strengths and weaknesses station wide, whether it’s DJs, programming or music. Our portal allows you to formulate your own questions; together we supply the listeners that will answer them.
In order to optimise ratings, a strong overall format is essential. The strengths and weaknesses of a format are often difficult to isolate. But your audience knows what items or programmes are the weakest links.
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