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TV is a universal mode of entertainment. Online viewing is increasing, so new types of watching are closely followed to show how to reach and influence these audiences. New ways of communicating with viewers is necessary, as are new sorts of advertising, of course.

TV Brand Check

Create insight into audience perception of your TV brand and how it relates to others.

Program Evaluation

Strengths and weaknesses of a (concept of a) programme is created, in order to maximise a programme’s appeal to the potential viewing audience

Promo Check

Promos are important to engage the audience, to attract attention. It is therefore essential to know how the audience perceives the promo and gain insight into its appeal and fit to the station and the programme.

TV Schedule pretests

How to maximise ratings? We calculate multiple scenarios and check with the audience what they would like to watch at what time. Best way to determine the best timeslot for a (new) programme.

Mobile Research Watch the Audience! Our app for smart phones enables viewers to respond directly to what they see, yielding valuable (real-time) insights into the strengths and weaknesses of a programme in a natural viewing environment