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Global Head of Shopper
Adrian Sanger
Adrian is Global Head of Shopper at DVJ Insights, focusing on how shoppers make decisions in real environments—and how brands can win at the shelf.
Languages:
English
To book as:
(keynote) Speaker, Workshop, Webinar, Panel discussions
About Adrian Sanger
Global Head of Shopper, DVJ Insights
Adrian Sanger is Global Head of Shopper at DVJ Insights and a seasoned expert in the Data and Insights industry, with over 25 years of experience helping brands develop impactful, insight-led shopper strategies. At DVJ, he leads the evolution of the company’s shopper offer—crafting solutions that translate behavioural understanding into growth at the point of purchase, both in-store and online.
Adrian is also a recognised industry thought leader. He is a regular speaker at major conferences and contributes frequently through published articles on shopper marketing and behavioural insights. As a member of the Market Research Society (MRS) Board, the MRS Delphi Group, and the MRS Professional Standards Committee, he plays an active role in shaping the future of the research industry, combining innovation with a commitment to ethical and impactful practice.
On stage: insights we've shared live
At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into some of our most recent sessions that challenged assumptions and inspired action.
Breaking Through In-Store: In-Store Media That Delivers
Presented at: Quirk’s Event 2025
What’s Inside:
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Why in-store media still lacks solid ROI proof—and how new tech is changing that
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Breakthrough case studies showing how ad exposure links directly to sales
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The “Creativity Multiplier”: Top-performing creatives delivered over 2.5x more sales
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Insights into time-of-day shopper responsiveness and cross-brand influence
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A proven framework for testing and optimising in-store media using real shopper data
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“If you’re not testing in-store POSM, now is the time to start. It’s measurable, actionable, and drives real growth.”
— Adrian Sanger
Testing POSM for Shopper Engagement: AI Impact in Research
Presented at: IIEX Europe 2025
What to expect:
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Why in-store media spend is growing, but ROI validation is still limited—despite billions in projected investment
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Real-life testing results from 51 POSM creatives, showing how top performers drive +265% more sales
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The role of AI-generated environments and predictive attention analytics in POS testing
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Case examples of how dwell time affects recall and how placement, clarity, and creative strength determine breakthrough
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A proven in-store validation framework combining AI modelling with consumer response, ready to scale across markets
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Evidence from split-cell design showing causality between ad exposure and actual purchase
“Top-performing in-store ads delivered +265% sales uplift vs. the bottom tier.”
— Adrian Sanger
Topics
Interested in booking Adrian as a speaker?
If you’re interested in one of our topics or would like to invite Adrian for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Adrian as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme.
Publications
As Global Head of Shopper at DVJ Insights, Adrian Sanger brings over 25 years of experience to the forefront of retail and shopper strategy. In his articles, he shares sharp perspectives on shopper behaviour, in-store media, and the future of data-driven marketing. Each piece offers clear, actionable thinking—grounded in real-world challenges and opportunities.
