What is Brand Growth Platform?
The Brand Growth platform is a knowledge base providing unique learnings from science, research and practice for marketing and insight professionals looking to grow their brands.
The Platform consists of the following components:
- Following science and academic thinking: We combine academic experience with practice by cooperating with different universities through academic boards that we use for sparring and consultation, our PhD sponsorships to build extensive knowledge, and marketing programs to work with databases and validate insights and tools. We cooperate with marketing professors like Mark Ritson, Les Binet, and Peter Field.
- Vision interviews with market leaders. We conducted hundreds of interviews with CMOs, CMIs and CEOs from brands like VodafoneZiggo, Volvo, Cloetta, Nestlé, and Unilever.
- Quantitative study with marketing professionals: For 7 years, we have conducted a large-scale quantitative study among 2,000+ European marketers and professionals. These studies validate our insights and help us understand which strategy or tactics works best.
- Brand Growth Event that showcases best practices from leading brands and the most recent academic learnings presented by marketers and professors. The event brings together all the knowledge and learnings gathered from research, science, and practice over the course of the year. (2022 Event recordings)