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Artikler
Opdag alle DVJ Insights' artikler, der dækker de nyeste tendenser inden for markedsresearch, forbrugeradfærd og brandvækst. Få værdifulde indsigter baseret på data og ekspertise.
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...
Martin Hellich
28. jan.6 min læsning
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...
Adrian Sanger
15. jan.3 min læsning
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...
Martin Hellich
17. dec. 20243 min læsning
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...
Adrian Sanger
10. dec. 20244 min læsning
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...
Jori van de Spijker
3. dec. 20244 min læsning
Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...
Martin Hellich
12. nov. 20244 min læsning
In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...
Martin Hellich
16. okt. 20243 min læsning
AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...
Adrian Sanger
7. okt. 20246 min læsning
Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...
DVJ Research Group
4. okt. 20241 min læsning
The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...
Jori van de Spijker
1. okt. 20243 min læsning
Udnyttelse af AI til at afdække CEP'er
Kundens Udfordring For mange brands er Category Entry Points et vigtigt værktøj til brandvækst. At vide, hvad der får folk til at tænke...
DVJ Research Group
6. okt. 20212 min læsning
Forbedring af mental markedsandel gennem Category Entry Points
Kundens Udfordring Vores kunde, en global producent inden for FMCG, opstiller hvert år ambitiøse vækstmål for sin slik/snack-portefølje....
DVJ Research Group
5. maj 20213 min læsning
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