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DVJ Research Group
for 4 dage siden5 min læsning
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

DVJ Research Group
30. okt. 20249 min læsning
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

DVJ Research Group
30. okt. 20244 min læsning
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Dennis Hulsebos
20. okt. 20244 min læsning
Computational thinking - beyond data scaling - expanding AI's cognitive horizon
Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...
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