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Brand & Kommunikation
Udforsk DVJ Insights' Brand & Kommunikation-artikler, hvor vi undersøger branding, reklame og mediestrategiers indflydelse på forbrugeradfærd. Få data-drevne indsigter i effektiv brandpositionering og kommunikation for bæredygtig vækst.
Jori van de Spijker
5. mar.5 min læsning
Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...
Jori van de Spijker
19. feb.3 min læsning
Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...
Jori van de Spijker
3. dec. 20244 min læsning
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...
DVJ Research Group
4. okt. 20241 min læsning
Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...
Jori van de Spijker
30. sep. 20243 min læsning
The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...
DVJ Research Group
5. okt. 20212 min læsning
Udnyttelse af AI til at afdække CEP'er
Kundens Udfordring For mange brands er Category Entry Points et vigtigt værktøj til brandvækst. At vide, hvad der får folk til at tænke...
DVJ Research Group
4. maj 20213 min læsning
Forbedring af mental markedsandel gennem Category Entry Points
Kundens Udfordring Vores kunde, en global producent inden for FMCG, opstiller hvert år ambitiøse vækstmål for sin slik/snack-portefølje....
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