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DVJ Research Group
vor 4 Tagen5 Min. Lesezeit
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

DVJ Research Group
29. Sept. 20245 Min. Lesezeit
Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

DVJ Research Group
15. Juli 20243 Min. Lesezeit
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...
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