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DVJ Research Group
4 feb5 minuten om te lezen
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

DVJ Research Group
29 sep 20245 minuten om te lezen
Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

DVJ Research Group
15 jul 20243 minuten om te lezen
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

DVJ Research Group
15 jul 20244 minuten om te lezen
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
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