About Lucas Hulsebos
Lucas Hulsebos is co-owner and CEO of DVJ Insights and has been active in market research for over 20 years. Lucas started out at GfK, has brought an eye-tracking agency in the Netherlands and Germany to the market and was responsible for all global brand and communication research at MetrixLab. Lucas is board member of SIRE, staff member of the brand boardroom, involved in the RvA of the University of Groningen and SWOCC, and is the only researcher in the Netherlands to have been chosen twice as researcher of the year by the MOA in 2015. Next to that, Lucas regularly publishes in different media and has contributed to different books on marketing and research.