Brand Growth Event 2021
Published on 07 10 2021On Thursday 30 September 2021, the fifth edition of the Brand Growth Event took place. Just like last year, the event was held virtually and live-streamed from the studio in Amsterdam. With keynotes of Domino’s, Facebook, insights from science and the results of the Brand Growth Study, it was an afternoon full of insights into brand growth and this year’s theme: data-driven decision making.
Pat Nestor, Group Head of Strategy & Insights and Nicky Claeys, Chief Commercial Officer Europe at Domino’s gave insight into the data-driven decision making of one of the largest restaurant chains worldwide. Konstanze Fichtner, Marketing Science Partner at Facebook shared how the tech company drives short and long term value through data-driven marketing. Prof. Dr Jaap Wieringa, Professor of Marketing Research at the University of Groningen provided scientific tools to grow your brand in a data-rich, but privacy concerned world. Finally, Managing Consultant, Jori van de Spijker presented the results of the Brand Growth Study, this year among 2,000 marketers and insights managers across Europe. CEO Lucas Hulsebos hosted the event from start to finish.
Stream the event
Missed something, or want to relive the event? All presentations are now available to stream on our website.
Brand Growth Study report
More brand growth? The full report from the Brand Growth Study among 2,000 Marketeers and Insights Professionals is now available for pre-order. Get ready for more insights, learnings and key ingredients for a winning brand strategy.