HOLISTIC, VALIDATED AND ACTIONABLE WAY OF WORKING
Using the best elements from different sources, methods, and techniques to guarantee the most suitable solution for questions
To help our clients realise growth, our solutions must meet the following principles:
By focusing on these principles, we can really help our clients in finding the answers and the possibilities for growth. For this reason, a lot of our solutions have the name Reality.
Question techniques which reveal conscious behaviour. Through different swipe techniques and visualisations more fun to fill in.
Techniques where we measure what people think. Storytelling is used by DVJ as a response mechanism on insight, positioning and ideas.
A technique where an open ended question is asked. The uniqueness of our way of working is that we can ask further by using our own classification and highlighting techniques within the story.
Techniques that are used to connect data. We use different complex statistics.
Techniques where we focus on registering behaviour. This is developed for measuring the media behaviour (zapping away, scrolling, clicking, browsing, etc) and measuring viewing behaviour (online eye tracking).
These techniques are used to measure the onconscious behaviour of people. Examples are the IAT, the AAT, SCT and Instant Appeal test.
With these techniques we use visual support. Through letting people create visualisations, uploading them and as a cue for storytelling and associations.
Complex and self learning statistic is used to conduct driver analyses and create relations which can’t be found through a crosstab.
The Center of Expertise is our global department which is responsible for the monitorisation of our principles in our products and continuous innovation. They ensure that our products are getting better and used correctly by everyone in the company every time. This is possible thanks to the available expertise in the:
The Center of Expertise is fuelled by different initiatives to understand growth. They ensure the connection between our clients and all solutions we offer.
The Center of Expertise is also used by our clients to innovate. By letting our experts brainstorm solutions to the most important challenges, a new way of working or new study is often developed, helping that specific client immensely.
Carrying out market research is a complex process. Through continuous attention to innovation in the process, our way of working focuses on quality and added value. Because we work very efficiently, we can spend more time with our clients and be competitive regarding costs.
Centralised way of working by using one consistent software platform and one central team. This ensures highest quality, smooth project management and comparability of the results across all markets.
Harmonisation is crucial, businesses need flexibility as well. DVJ provides the client with flexibility in the process and flexibility in the need for questionnaire design and reporting.
Strong project management skills combined with applying a disciplined consistent project cycle.
Quality of the online panels is fundamental for every research project. DVJ has a close collaboration with different panel suppliers.
DVJ surveys adapt to devices respondents use, and we make sure our surveys are very visual and contain a variety of different techniques. This increases the data quality, completion rate and will give us more possibilities to conduct data checks.
Quality control (QC) is embedded in the DNA of DVJ and covers: (1) QC questionnaire, (2) QC sampling and (3) QC completed surveys including open ends, straight lining, drop-out rates, questionnaire lengths & evaluation and bot detection.
DVJ project teams consist of two roles ensuring highest quality in project management and insights. Research managers are responsible for all operational steps; consultants translate data into concrete insights. Project teams are supported by DVJ Center of Expertise.
DVJ strongly believes that building a partnership will give the client the biggest impact from research. Key partnership pillars are clear objectives, open & proactive communication, focus on solutions for problems and – last but not least – joy.
DVJ originated from a passion for research, but with the need to make research better and more valuable. This was for the MOA-jury one of the reasons to name DVJ ‘agency of the year 2018’ (continuous stream of innovations which are seamlessly integrated in existing research). The philosophy behind setting up questionnaires is the integration of different techniques which stem from quantitative research, qualitative research and registration research. To improve our techniques, we look towards our partnership with universities, interviews with marketeers and the evaluation and learnings we get from other projects. Because of this, DVJ’s developed instruments are more precise than most used techniques in the market. An important part are the MassQual question techniques. We don’t use pre-defined answers, but work with questions where respondents can tell their story or emotion in their own words. By applying a specific way of analysis on these stories and emotions we are much better capable of interpreting and quantifying. This offers richer data than just explicit quantitative questions.
Together with partners, DVJ has access to a very large panel and therefore, almost all target groups. Next to panel size, it’s important to look at diversity. A high-qualitative panel starts with recruiting panel members in the right way. We do this by following our Multi-Purpose Panel philosophy, which means that every source is set up around a reward for participation (such as saving up for a charity, contributing to a goal of the sports club, own reward, competing for a prize, carrying out extra research, etc.). With this, we align with the unique motivation of panel members. This improves the representativity of our samples.
Our panel management is awarded the ISO 26362 certificate for the recruitment, management and quality management of research panels.
An often-forgotten part of good panel management is the control of quality through the questionnaire. We work with interactive question types and are always looking at ways of improving and making questionnaires more fun. The experience of respondents is continuously monitored as we strive towards the best possible experience for our panel members. 74% of our panel members rate our questionnaires as (very) positive! In addition to the regular quality controls (such as checking straight-lining and completion time), we can also determine if respondents are truly intrinsically motivated to give their opinion and aren’t just participating because of the reward, based on the qualitative answers.
