Case
Identifying motivations and barriers of young women to get tested for cervical cancer
Cases
BRAND GROWTH IN PRACTICE
Inspiring examples showing how we can help clients realise growth.
Case
Hedonic or utilitarian: What value customers search in the new product?
Case
Less can be more: The double-edged sword of multi-channel advertising
Whitepaper
New opportunities for brands through CEPs
Case
Exploring the perception of nuclear energy in Europe
Case
The tide is rising: from functional concerns to emotional despair and fury
Case
Top 5 reasons to buy a new car online
Case
How MediaMarktSaturn embraces sustainability
Methods
How can we best measure the effectiveness of media today?
Case
Using AI to identify snacking trends
Case
Leveraging AI to uncover CEPs
Methods
Leveraging the power of storytelling through machine learning
Case
Pre-test and re-test