Brand Growth Event 2022
Published on 01 06 2022On Tuesday, 31 May 2022, the sixth edition of the Brand Growth Event took place. With keynotes by TENZING Natural Energy, MediaMarktSaturn, EDHEC Business School and the results of the European Brand Growh Study, it was an afternoon filled with insights into brand growth and this year’s theme: the Moment of Truth.
Best practices & results Brand Growth Study
Huib van Bockel, founder of TENZING, and former CMO at Red Bull in Europe shared how he disrupted the market by founding the TENZING brand, a 100% natural energising drink sold in the UK, Ireland, and the Netherlands.
Henny Steiniger, Head of Customer Intelligence & Customer Experience at the MediaMarktSaturn Retail Group, gave a unique look into how Europe’s leading retailer for consumer electronics uses Moments of Truth & Sustainability to realise growth.
Arne De Keyser, Associate Professor of Marketing at EDHEC Business School in France dived into what the Moment of Truth and customer experience really is and presented its 3 key building blocks: Touchpoints, Contexts, and Qualities.
Finally, Jori van de Spijker, Global Commercial Director at DVJ Insights, presented the results of the European Brand Growth Study among 2,300 marketers and insights professionals. CEO Lucas Hulsebos (DVJ Insights) hosted the event from start to finish.
Stream the event
Missed the event, or want to relive some of the presentations? All presentations are now available to stream on our website.
Brand Growth Study report
More Brand Growth? The full report of the Brand Growth among 2,300 European marketers and insights professionals is now available to download. Get ready for more insights, learnings and key ingredients for a winning brand strategy.