DVJ Insights reveals full programme Brand Growth Event 2022
Published on 12 05 2022DVJ Insights reveals the full programme of the Brand Growth Event on Tuesday 31 May. The event, which previously headlined Mark Ritson and Les Binet, is back for its sixth annual edition. Speakers include Huib van Bockel, former CMO Red Bull Europe and founder of TENZING. Henny Steiniger, Head of Customer Intelligence & Customer Experience at MediaMarktSaturn. And Arne De Keyser, Associate Professor of Marketing at EDHEC Business School. Last but not least, the results of the largest European study on brand growth are presented. The event can be followed virtually via a livestream. This year’s theme is the ‘Moment of Truth’.
Case studies of successful international brands
During the two-hour programme, successful cases of international brands are presented. Huib van Bockel is founder of TENZING, a 100% natural energising drink and former Head of Marketing at Red Bull in Europe. During his presentation, Huib will share how to successfully influence customers to buy at the Moment of Truth. Henny Steiniger, Head of Customer Intelligence & Customer Experience at MediaMarktSaturn, will give a unique insight into how Europe’s largest retailer of consumer electronics uses Customer Experience & Sustainability for growth.
Learnings from science
The event combines practice with learnings from science. Arne De Keyser, Associate Professor of Marketing at the top 10 European Business School EDHEC in France shares what customer experience really means and presents the 3 most important building blocks from science: Touchpoints, Contexts, and Qualities. Arne has won several research awards and regularly publishes articles in international marketing and research journals.
Large-scale European research
Jori van de Spijker, Global Commercial Director at DVJ Insights and Insights Professional of the Year 2021 in the Netherlands, takes you through the most important results of the European Brand Growth Study. 2,000 marketers and insights professionals from 10 European countries share their vision on brand growth and what successful companies do to influence the Moment of Truth. Dozens of expert interviews with marketers and insight managers complement the research.
Register now for free!
You can now register for free using the complimentary code: BG2022PR.