FD Gazelle award winner DVJ Insights opens a new office in Sweden

DVJ Insights expands its growing business by opening a new office in Sweden. The market research and analytics agency, located in the Netherlands with offices in the UK and Germany, prefers to be closely connected to the Swedish market in terms of its current and new activities. With the opening of the office in Helsingborg, DVJ encounters the constantly growing and shifting needs of both global and local clients in the Nordic market when it comes to growing its brand.

Helping clients realise growth

The full-service market research agency is known for its science-based and innovative research, giving insights into the why, and actionable advice by the senior consultancy.  The significant growth of DVJ Insights over the past years has made the company an award winner. From being awarded as the best marketing research and analytics agency, receiving nominations for the MRS Awards in 2021, and the BVM Innovation Prize in 2022 in Germany, to winning, the FD Gazelle Award for one of the fastest-growing companies in the Netherlands in five consecutive years.

In addition, and to serve the Swedish and Nordic markets even better, the opening of an office in Helsingborg contributes to the advancement of DVJ Insights. The annual European Brand Growth Study (a large-scale survey of marketers on the ingredients of brand growth), has already been extended to the Swedish market and provides insight into specific needs.

Expansion in Sweden

The Swedish office will be led by Client Consultants Pontus Egnér and Henrik Dieden, who will be responsible for building the business in Sweden together with Project Manager Marketing Johanna Glantz. With this, DVJ Insights has assigned a great team with valuable experience and knowledge that can mean a lot in the further development and growth of both the Swedish and Nordic markets.

Henrik Dieden is a senior researcher, who has worked within the market research industry for the past 26 years, both as an insight provider and a research buyer. He has worked for GfK as well as Findus, Aller Media, and Unilever/Ekaterra. He has been simultaneously running his own business, focusing on market research, for the past six years.

Pontus Egnér is a senior marketer with 30 years of experience in consumer research, marketing & sales at both GfK and FMCG companies such as Cloetta, Atria and KLS. This has brought him perspectives and learnings from both the insight provider and consumer side.

Henrik Dieden and Pontus Egnér explain the reasons to start at DVJ Insights:
“The DVJ Insights philosophy and business model should fit Swedish and Nordic marketers and insight managers perfectly; they are anchored in academically validated methods – constantly innovating based on new knowledge. Always highest possible quality, flexibility, and speed without compromising on cost efficiency.”

Lucas Hulsebos, CEO of DVJ Insights:
“Over the past years, we have already worked with many clients in the Nordic region. Based upon this experience, we have realized how well our innovative approach fits with the drive in these markets to do new and innovative research with a strong focus on growth.

“By opening an office in Sweden, we will be even better able to serve these clients. Besides this, we already integrated the Nordic market into our brand growth platform to better understand the needs of our clients, and this new office can help us share our learnings with the market.”