Huib van Bockel – Founder TENZING & Former CMO
Red Bull Europe

How do you define your Moment of Truth?

Huib van Bockel is founder of TENZING, and former CMO at Red Bull in Europe. In his presentation, Huib shares how he disrupted the market by founding the TENZING brand, a 100% natural energising drink sold in the UK, Ireland, and the Netherlands.

About Huib van Bockel


Henny Steiniger – MediaMarktSaturn

How to use Moments of Truth & Sustainability as a superpower

Henny Steiniger, Head of Customer Intelligence & Customer Experience at the MediaMarktSaturn Retail Group, gives a unique look into how Europe’s leading retailer for consumer electronics uses Moments of Truth & Sustainability to realise growth.

About Henny Steiniger


Arne De Keyser – EDHEC Business School

The building blocks of the Moment of Truth

Arne De Keyser, Associate Professor of Marketing at EDHEC Business School in France takes a deep dive into what the Moment of Truth and customer experience really is and presents its 3 key building blocks: Touchpoints, Contexts, and Qualities. The aim of this TCQ framework is to facilitate discussions around CX, as well as to enable organisations to think about CX design and innovation in a more structured fashion.

About Arne De Keyser


Jori van de Spijker

Results European Brand Growth Study

Jori van de Spijker, Global Commercial Director at DVJ Insights and Insights Professional of the Year 2021, presents the results of this year’s Brand Growth Study among 2,000 marketers and insights managers across Europe. What are the most important ingredients for growth according to the market? What is the impact of The Moment of Truth, and what can brands do to ensure a winning brand strategy?

About Jori van de Spijker


Lucas Hulsebos

Host of the Brand Growth Event

Lucas Hulsebos, CEO at DVJ Insights, is this year’s host, sharing more about the Brand Growth Platform and the choice for the 2022 theme: The Moment of Truth.

About Lucas Hulsebos

Brand Growth Trailer 2022

Or check out the line-up of this year’s Brand Growth Event through our official trailer.

Stats from throughout the years

   1900+ attendees

8+ Rating

85% Return

6 Editions

Praise for the Brand Growth Event

“One of the best webinars of the year.”

“Practical tips on how to build your brand presented in an easy to understand and professional format.”

“My only regret is that I hadn’t invited more colleagues.”

Missed the event?

Missed the event, or want to share the presentations with your colleagues? All presentations are now available to stream.

Stream now

Date & Time

Tuesday 31 May 2022
16:00 – 18:00 CEST/European time
15:00 – 17:00 BST/British time
Virtual event

The event will be