What is your brand’s position compared to competitors? Which trends can be found in your brand in the recent period? What have the long-term effects been from my marketing efforts? Is there a certain competitor we need to keep a close eye on? These are all important questions to determine the position of your brand periodically and can be used as a foundation for the brand strategy for the coming period.

Periodic insight into the position of your brand within the category is crucial to determine whether the current brand, media and creative strategy still leads to the desired results. DVJ’s Brand Health Check offers insight into the position of your brand in relation to the competitive field. This Brand Health Check is particularly suited to monitor the position of your brand in multiple markets in a consistent and efficient way.

Our approach

DVJ’s Brand Health Check is holistic and consists of different implicit and explicit research techniques.

  • We offer insight into the position of your brand and those of your most important competitors.
  • For each measurement we question many respondents so we can conduct analyses on different subgroups.
  • We add qualitative techniques such as free associations and storytelling to gather qualitative feedback from consumers which help bring brand, category or brand value to life.
  • We offer different types of reporting bespoke to the needs of different stakeholders in the organisation.
  • We carry out the project in a high-quality, efficient and consistent way because we conduct all steps in the operational process ourselves.

Our deliverables

To monitor the developments of the position of your brand, Brand Health Check shows the effects of your marketing efforts and gathers in-depth insight into the dynamic of your brand within the category. We have created different types of deliverables that fit the needs of different stakeholders in the organisation.

  • An online dashboard with different monitoring- and analysis functionalities with the possibility to add historic tracking data.
  • Clear campaign scorecards which could be used in the meetings with the media agency on a weekly basis.
  • Periodic deep dives using collected data where a relevant theme is further explored.
  • Our Senior Consultants translate the results into concrete insights and add value to the interpretation and discussion with important internal and external stakeholders.

 

Your benefits from Brand Health Check

  • Insight into the position of your brand and main competitors.
  • Enrichment by adding additional question techniques.
  • Worry-free in the operational process due to a strong team of researchers and consultants.