IDOOH Academy: How Digital Out of Home Increases Sales at the POS
tors 25 sep.
|Webinar
DVJ Insights is proud to present exclusive results of an impact study that shows how digital in-store advertising leads to higher sales and increased brand impact at the Institute For Digital Out Of Home Media (IDOOH)
Time & Location
25 sep. 2025 16:00 – 17:00
Webinar
About the event
What influences the impact of digital POS materials on brands and sales? The international market research institute DVJ Insights measured this by combining real sales data from supermarkets (captured via chips on shopping carts) with a large-scale consumer survey of more than 50 DOOH campaigns in German retailers. The results are clear: Stronger advertising materials lead to a 2.5x increase in sales and a 12x increase in brand impact. In this session, you will learn how to make a difference with digital in-store advertising and achieve optimal ROI. Jori van de Spijker, Global Head of Brand & Communication at DVJ Insights, will present the results.
The webinar will be held in English.
Registration and more information at https://idooh.media/academy/wie-digital-out-of-home-umsaetze-am-pos-steigert/