Revisiting Agentic Intelligence in the Age of Execution In April, I wrote about a shift in posture. From reactive AI systems to...

Research study on attention and brand recall for social reel, social feed and pre-roll advertising Nowadays, many brand managers will...

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head...

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the...

The ''Democratisation'' of Market Research - A Force for Good or a Step Too Far? The process of testing innovative ideas or concepts has...

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...

In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

Why “Illusion of thinking” makes a great clickbait title, but a poor reading of the evidence. The Headline Hype: How a Stress-Test Became...

When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it...

Advertising has always been an industry driven by human creativity. But anyone paying attention to the marketing landscape recently has...

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...

The fast-growing international market research agency DVJ Insights has expanded its European presence with the opening of a new office in...

The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That...

Stressed Senses, Flooded Brain and Limited Exposure The modern shopper is exposed to an overwhelming number of options, between 20,000...

When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly...

A New Standard of Intelligence We have grown used to AI as a smooth-talking oracle: confident, responsive, often correct and occasionally...

Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it...

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...