For many organisations, brand growth is still closely linked to visibility, differentiation and creative impact. But what if growth does not start with what brands say, but with what people actually do? For Willemijn Sterk, Adjunct Director at Behaviour Club, that distinction is crucial. From road safety to waste reduction and public space behaviour, her work focuses on one fundamental question: how do you design interventions that genuinely change behaviour – and what can br

For a brief moment, chat felt like the natural endpoint of human–AI interaction. It was intuitive, flexible, and forgiving. You asked a question, the system responded, and you decided what to do with the answer. As long as AI remained an instrument for producing text, chat worked remarkably well. That logic breaks down the moment AI stops responding and starts acting. Once an AI system is capable of changing records, triggering workflows, deploying code, or modifying producti

When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly so. The theory is sound: use consistent, recognisable cues like colours, logos, sounds and characters to help people quickly identify your brand in a cluttered media world. The Ehrenberg-Bass Institute has made a strong case, and brands have listened. Recognition drives recall, and recall is a prerequisite for effectiveness.

For three decades, Línea Directa has stood out in Spain as a brand that dares to do things differently. Founded as the country’s first direct-to-consumer insurance company, it built its reputation on disruption, clarity and an unshakeable belief in the power of marketing. Today, under the leadership of Antonio Valor, Global Marketing Director, this spirit remains very much alive. During our conversation, one theme consistently emerged: Línea Directa grows because it never sto

The Advantages Of Survey Data — Why ''More Data'' Is Not The Answer We live in an age of data abundance. Sales figures, loyalty data, clickstreams, social media metrics, and behavioural tracking are available in unprecedented volume and speed. Against this backdrop, a seemingly reasonable question arises: why capture yet more data through surveys to guide marketing decisions?

Madrid, 5 February 2026 – DVJ Insights continues to strengthen its local presence in Spain with the appointment of Erika Mijares Márquez as Client Consultant. Erika will be based in Madrid and will work closely with DVJ’s local and international teams to support clients with insight-driven growth strategies rooted in a deep understanding of the Spanish market. Erika brings more than 15 years of experience in consumer and market insights across FMCG, QSR and retail, combining

Stockholm, 30 Januari 2026  - DVJ Insights stärker sin närvaro i Sverige genom etableringen av ett kontor i Stockholm samt rekryteringen av Peter Rosin som senior Client Consultant. Detta steg markerar DVJ:s långsiktiga engagemang för den svenska marknaden och den nordiska regionen, där lokal expertis kombineras med internationella insiktskapabiliteter.   Med Stockholm som ett viktigt hub för nordiska varumärken och beslutsfattare fortsätter DVJ Insights att investera i att v

London, 29 January 2026  - DVJ Insights is delighted to announce that Lucy Burnham has joined the company as the latest Client Consultant in the UK, as of 1 January 2026. Lucy brings with her more than 20 years of market research agency experience across brand, communications and strategic consultancy. Lucy started her career at Kantar Worldpanel, where she spent her first decade working with shopper data and consumer behaviour insights. She then moved into brand and communic

How do you grow a brand in today’s fragmented media world? For Femke Hendriks, Business Development and Advertising Strategist at both NS Advertising and Insiders, the answer lies in connecting with audiences in meaningful moments. From travellers in the train to long-term destination branding, she sees firsthand how new channels, fresh ideas, and strong evidence of effect can make the difference. A New Channel For Advertisers For many brands, trains are more than just a way

“Did the campaign move the needle?” It’s the first question I’m asked when we present campaign results. Rightly so, if you’re spending millions on advertising, you want to know whether it’s working. But in all the excitement about impact on the brand, whether awareness, consideration, preference or otherwise, we often skip the first fundamental question:

For Boudewijn van der Kroft, Managing Director at TerraSana, growth isn’t about chasing the next big thing but about staying true to purpose. The Dutch organic brand has built its success on pure ingredients, honest production, and sustainable choices. In this interview, Boudewijn shares how integrity, focus, and collaboration drive innovation and brand growth at TerraSana. Purpose Before Performance For Boudewijn, growth is not about chasing numbers but about staying true to

Gemini 3 and the Move From Curation to Connection In recent weeks, Gemini 3 has sparked a quiet but meaningful shift in how we think about artificial intelligence. The conversation is no longer focused only on scale or multimodality, or benchmark performance. It is increasingly centred on something more subtle: the emergence of models that behave less like pattern recognisers and more like systems that can genuinely reason.

The Clear Sight Effective decision-making on how to progress with innovation initiatives requires three key elements:

With a mission to make the alcohol-free world “more beautiful, better, and sexier,” World of Nix is redefining what it means to raise a glass. Founded nearly five years ago by Frederike de Groot and Wim Boekema, the Amsterdam-based brand offers a curated range of premium non-alcoholic wines, spirits, and elixirs. In this interview, Frederike shares how World of Nix is growing a movement built on taste, authenticity, and the long-term challenge of changing habits, not just mar

London, 4 December 2025 – DVJ Insights has won the MRS Award for best Media Research, recognising its pioneering work in redefining how retail media is understood and optimised. In partnership with Cyreen and Vrije Universiteit Amsterdam, the study not only showed that in-store advertising drives sales but also revealed a powerful creative multiplier, showing that creative quality is the deciding factor in retail media effectiveness. Retail media is one of the fastest-growing

Growth in personal care does not happen by chance. It requires a balance between building on what is already strong and daring to try what is new. For Laurens-Jan Duvigneau, General Manager Beauty & Wellbeing Benelux at Unilever, this means balancing a solid core focus with the agility to innovate and explore new media approaches. In this article, he shares how Unilever Personal Care is reshaping its growth strategy — from protecting the core to embracing a social-first minds

Utrecht, 26 November 2025 - DVJ Insights has once again been recognised as one of the fastest-growing companies in the Netherlands, winning the FD Gazelle Award for the 8th consecutive year. This recognition follows DVJ’s inclusion by the Financial Times and Statista as one of Europe’s Long-Term Growth Champions 2026, proving that the company’s success is not just a moment in time, but a sustained and strategic journey. DVJ has been able to realise a consistent annual growth

Brand growth is often seen as a mix of strong marketing, innovation, and consumer engagement. However, according to Sunita Sharman, Head of Business Intelligence UK & Ireland at Ferrero, execution plays an equally critical role. Distribution, in-store visibility, and last-mile execution can determine whether a brand thrives or disappears.   In this interview, Sunita shares her insights on the fundamentals of brand growth, the role of innovation, and how AI is shaping the futu

Humans learn slowly. We spend years studying, specialising, and narrowing our field of vision until we can say we truly know something. A good physicist often knows little about law, and a great lawyer rarely writes code. This limitation shapes how we think about intelligence. We divide people into generalists and specialists because our minds are bounded. There is only so much we can hold and process. When artificial intelligence arrived, we extended this same mental map to

Through DVJ’s Brand Growth platform, we interview over 2,000 marketers across 12 markets in Europe and the US every year. These conversations offer a fascinating pulse check on the marketing mindset. Over the years, one theme has stood out: caution. We’re seeing more and more emphasis on immediate returns, tighter efficiency targets, and a steadfast belief in consistency above all else.