In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

Why “Illusion of thinking” makes a great clickbait title, but a poor reading of the evidence. The Headline Hype: How a Stress-Test Became...

When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it...

Advertising has always been an industry driven by human creativity. But anyone paying attention to the marketing landscape recently has...

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...

The fast-growing international market research agency DVJ Insights has expanded its European presence with the opening of a new office in...

The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That...

Stressed Senses, Flooded Brain and Limited Exposure The modern shopper is exposed to an overwhelming number of options, between 20,000...

When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly...

A New Standard of Intelligence We have grown used to AI as a smooth-talking oracle: confident, responsive, often correct and occasionally...

Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it...

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...

Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision...

When Adidas moved all their media spend to digital in an effort to become “digital first,” it seemed like the obvious move. Consumers...

The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...

What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial...

Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...

Oslo, May 1 ,  2025  - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...