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Moving Faster - How Unified Data Can Make Marketing Succesful

Unified Data

The Advantages Of Survey Data — Why ''More Data'' Is Not The Answer

We live in an age of data abundance. Sales figures, loyalty data, clickstreams, social media metrics, and behavioural tracking are available in unprecedented volume and speed. Against this backdrop, a seemingly reasonable question arises: why capture yet more data through surveys to guide marketing decisions?

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