DVJ Research Group

For Helen Hewlett, Senior Insights Manager for the Away From Home channel at Coca-Cola Europacific Partners (CCEP), brand growth starts with understanding where consumption is moving next. As consumer behaviour shifts across channels, occasions and lifestyles, the role of Insights is no longer simply to explain what happened yesterday. It is to help the business anticipate where future opportunities lie, distinguish meaningful trends from short-term noise, and translate growing amounts of...

For Antonia Dedekind, innovation is not about launching the next exciting product for the sake of technical feasibility or novelty. Based on her experience across consumer insights and innovation, sustainable brand growth starts much earlier: with a deep understanding of consumers, culture and the human truths a brand can credibly own. When Antonia joined Pandora seven years ago, she started in Consumer Insights before moving into Innovation, where she now leads the company’s global...

Stockholm, 9 september 2026 – DVJ Insights har vunnit det globala ESOMAR-priset för Best Social Impact Research för NIVEA CONNECT. Utmärkelsen uppmärksammar arbetet med att skapa en djupare förståelse för ensamhet och omsätta forskningsresultaten i konkreta samhällsinsatser. I centrum för det prisbelönta arbetet står NIVEA CONNECT COMPASS, ett globalt forskningsprogram som omfattar fler än 30 000 personer i 13 länder. Syftet med studien var att öka förståelsen för en av samhällets mest...