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DVJ Research Group
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Gick med: 16 nov. 2023
Inlägg (35)
1 aug. 2025 ∙ 6 min
The Power of Emotion: How Admiration and Gratitude Can Influence Ad Skipping
Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...
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24 juli 2025 ∙ 4 min
Paul van Kuilenburg - Alfred
In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...
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3 juli 2025 ∙ 2 min
DVJ Insights Strengthens Nordic Presence with New Global Client Director Elin Scotford
DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...
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16 juni 2025 ∙ 3 min
DVJ Insights Expands to Spain with New Office and Local Experts
The fast-growing international market research agency DVJ Insights has expanded its European presence with the opening of a new office in...
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5 juni 2025 ∙ 6 min
Measuring Emotions to Understand Behaviour: From Science to Practice
Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...
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16 maj 2025 ∙ 3 min
Annette Bentzien Bastidas – Dansk Erhverv
What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial...
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30 apr. 2025 ∙ 1 min
DVJ Insights Strengthens German Team with New Consultant Gabriele Herrmann
Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...
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30 apr. 2025 ∙ 1 min
DVJ Insights Expands Nordic Team with Alexandra Brendan as First Norwegian Consultant
Oslo, May 1 , 2025 - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...
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18 apr. 2025 ∙ 5 min
Sanne Demir – De Combinatie Van Factoren
Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we...
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7 apr. 2025 ∙ 2 min
DVJ Insights öppnar nytt kontor i Norge
Helsingborg, 7 April 2025 - Det snabbväxande marknadsundersökningsföretaget DVJ Insights har nu också öppnat ett kontor i Norge för att...
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4 apr. 2025 ∙ 4 min
Jörg Heinemann - Otto
As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...
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3 feb. 2025 ∙ 5 min
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
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31 jan. 2025 ∙ 4 min
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...
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17 jan. 2025 ∙ 5 min
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
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9 jan. 2025 ∙ 6 min
Caroline Henneman – PassaSports
PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...
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2 jan. 2025 ∙ 5 min
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
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29 dec. 2024 ∙ 2 min
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...
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19 dec. 2024 ∙ 4 min
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...
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12 dec. 2024 ∙ 6 min
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...
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5 dec. 2024 ∙ 4 min
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...
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28 nov. 2024 ∙ 5 min
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...
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27 nov. 2024 ∙ 1 min
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...
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26 nov. 2024 ∙ 5 min
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...
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21 nov. 2024 ∙ 5 min
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...
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