DVJ Research Group

Copenhagen, 30 April 2026 - DVJ Insights welcomes Lars Brix Bendtsen as client consultant in Denmark, further strengthening its local consultancy team and supporting continued growth in the Nordic region. Lars brings almost 20 years of experience in insights, market research, and business development. He started his career at a GroupM media agency and has since worked as a Partner at Communication Research and as an independent consultant at Loyalty House. He also held roles at Pandora...

“What we sell is only a good feeling.” That is how Saskia Divendal, Manager Brand & Marketing at the Netherlands Red Cross, describes the challenge of driving growth in a category where trust, emotion and reputation matter at least as much as visibility or conversion. In this Brand Growth Interview, she explains what that means in practice, from positioning and KPI management to creative choices that help the brand stay both credible and effective. When Your Brand Is The Product Because the...

In an era where retail is increasingly defined by omnichannel complexity, the instinct is often to expand: more channels, more touchpoints, more innovation. Yet according to Els Breugelmans, Full Professor at KU Leuven and expert in retail and consumer behaviour, this is not where true growth is found. Instead, the real driver of success is much more fundamental. Retailers grow not by doing more, but by doing what matters most for the customer. Reflecting on her research, Els returns to one...