Retail Media: Creativity as a Multiplier for Brand and Sales Impact

What truly determines the impact of retail media on brand and sales? DVJ Insights and VU Amsterdam explored this through actual sales data (measured via shopping cart chips) and a large-scale consumer evaluation of more than 50 retail media campaigns. The results are clear: creative power is crucial — it delivers 2.5 times more sales uplift and 12 times greater brand impact.

Join this session to discover how creativity makes the difference and how to optimize POS materials for maximum return. A must-attend for marketers who truly want to harness the power of retail media.

*The webinar will be held in English.

Speaker:

Jori van de Spijker is the Global Head of Brand and Communication at DVJ Insights.

In his role, he collaborates with both international and local brands, advising senior stakeholders on brand strategy, media, and advertising. Jori has a strong passion for research and topics such as digital transformation, consumer behaviour, the role of new media in the media mix, and innovation. In addition to his work at DVJ Insights, he serves on the Advisory Board of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA.DVJ Insights is a full-service global marketing research and analytics agency. DVJ Insights is located in the UK, Germany, Spain, The Netherlands, Sweden, Denmark and Norway and work with over 120 people in different locations in Europe for many clients from all over the world.

More information?

This webinar is hosted by the Swedish Marketing Federation. Register at Retail Media: Creativity as a Multiplier for Brand and Sales Impact - Sveriges Marknadsförbund