DVJ Insights: A Finalist for the Client/Supplier Collaboration Award

We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks Marketing Research and Insight Excellence Awards 2025.

Celebrating Our Unique Partnership

This recognition celebrates our unique partnership with DPG Media, Nielsen, and the University of Groningen. Together, we have combined academic rigour, industry expertise, and innovative AI technologies. This collaboration has unlocked what truly makes advertising effective.

Groundbreaking Insights into Advertising

Together, we analysed nearly two decades of automotive advertising. We used advanced AI methods to uncover groundbreaking insights into the state of advertising creativity. Our findings revealed a decline in distinctiveness and highlighted the surprising strength of neutral emotional expressions.

Being named a finalist underscores the impact and ongoing relevance of this collaboration. It continues to evolve and set new benchmarks for research excellence in the marketing industry.

Acknowledging Our Partners

We thank our partners DPG Media, Nielsen, and the University of Groningen for their collaboration. Their shared commitment to pushing the boundaries of what research can achieve has been invaluable.

The Importance of the Awards

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognise the researchers, suppliers, and products and services that add value and impact to marketing research. Finalists are selected by a panel of judges. This panel includes end-client researchers, supplier partners, and Quirk’s editorial staff.

Looking Ahead

The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Celebration on November 19, 2025. Please visit quirksawards.com for more details.

Conclusion

In conclusion, being a finalist for this prestigious award highlights the dedication and innovation that DVJ Insights brings to the marketing research field. We look forward to continuing our journey with our esteemed partners and achieving even greater heights in the future.

Our collaboration not only enhances our understanding of advertising effectiveness but also contributes to the broader marketing landscape. Together, we are setting new standards and paving the way for future research excellence.

With our commitment to excellence, we are excited about what lies ahead. The future of advertising research is bright, and we are thrilled to be at the forefront of this evolution.