How to Benchmark Innovations in the Age of Abundance
- Martin Hellich
- för 2 dagar sedan
- 2 min läsning
Stressed Senses, Flooded Brain and Limited Exposure
The modern shopper is exposed to an overwhelming number of options, between 20,000 and 40,000 SKUs in a typical grocery store, and up to 200,000 in a home improvement store. Yet how many of these do we truly recognise or recall?
Unless you work in the industry, it’s likely you’ll recognise less than 10%, possibly even below 1%. This is a result of both limited exposure as a shopper and the natural cognitive constraints we face as humans.
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