The Quirks Event – London 2023
On the 3rd & 4th of May, Quirks Event for Marketing Research & Insights Professionals will take place in Intercontinental O2 Arena in London, the UK.
This year, DVJ Insights is a bronze sponsor of the event, with an informative stand sharing our Insights, knowledge and passion for research as well as a speaker session on the first day.
Revealing the world’s most emotionally intelligent brands through AI-powered mass qual
Dentsu international/Carat & DVJ Insights
The practice of explaining our surroundings in human terms is one of the things that makes Homo Sapiens unique. Whether it is calling our dog Humphrey or ascribing brands personalities, the process of humanisation helps us to plan and develop a common language for understanding and influencing our surroundings. Emotional intelligence – also known as EQ – is important in business, culture, and leadership. But it is also important for brands.
Carat and DVJ Insights have teamed up to reveal the world’s most emotionally intelligent brands by applying Mass Qual to holistically measure people’s experiences and emotions.
Speakers: Rachel Leaver, Head of Research & Insight, Dentsu international &
Jemma Toynebee-Smith, Group Account Lead, DVJ Insights
When: Wednesday, May 3, 10:45– 11:15
Location: London
Visit our stand DVJ Insights
At our stand, our consultants will share the knowledge about our company, services we offer and the recent research conducted. Come visit us and check our newest magazine about advertising!
Hosts: Jemma Toynebee-Smith, Simon McDonald, James Robinson – DVJ Insights
When: Wednesday and Thursday, May 3-4
Location: Intercontinental O2 London, booth 701 DVJ Insights