DVJ Insights promotes Jori van de Spijker to Global Head of Brands & Communication as part of strategic expansion

Utrecht, May 1 – DVJ Insights, a premier marketing research agency known for its rapid growth and innovative approach, proudly announces the promotion of Jori van de Spijker to the new role of Global Head of Brands & Communication. This strategic move is part of DVJ Insights‘ broader initiative to deepen its domain expertise and enhance its leadership team, ensuring the agency remains at the forefront of the marketing research industry Samsung.

A NEW ERA OF BRAND & COMMUNICATION EXPERTISE

DVJ Insights is rapidly expanding, having doubled its workforce in just five years. Marieke van Echtelt, Managing Director, emphasises the agency’s commitment to not just business growth, but also to organisational development to maintain and exceed their high standards of research and client service. This involves strategic organisational changes to stay competitive.

„By investing in our teams and creating new leadership roles focused on enhancing our domain expertise and innovative solutions, we’re setting the stage for DVJ to become a top global agency,“ she explains. These changes aim to deepen DVJ’s impact and innovation across key domains, ensuring continued excellence for clients worldwide resulting in the expansion of the Management team by new Heads of Domains in Brands & Communication, Innovation and Shopper.

Having worked as the Global Commercial Director, Jori has been pivotal in DVJ Insights‘ rise as a leader in marketing research. His transition to Global Head of Brands & Communication marks a significant milestone for both Jori and the agency.  With over 15 years of experience in consulting for both global and local advertisers, Jori brings unparalleled expertise in brand growth, campaign effectiveness measurement, and creative testing.

INNOVATIVE SOLUTIONS FOR CHANGING MEDIA LANDSCAPES

Jori’s leadership comes at a time when the media landscape is evolving more rapidly than ever. „I’m thrilled to step into a role that aligns perfectly with my passion for Brand & Communication research,“ Jori shares. „The industry’s constant evolution demands innovative solutions. I look forward to further developing our cutting-edge methodologies in brand tracking and campaign effectiveness, ensuring our clients receive unparalleled insights.“

CONTINUING DVJ INSIGHTS‘ LEGACY OF GROWTH

Jori’s promotion reflects DVJ Insights‘ commitment to nurturing talent within and reinforces the agency’s market-leading position in brand and communication research. Marieke van Echtelt, Managing Director at DVJ Insights, commented, „Jori’s promotion is a testament to our belief in internal growth and expertise. His visionary approach will undoubtedly lead DVJ Insights to new heights in brand and communication research.“

„As DVJ Insights continues to expand its reach and refine its offerings, Jori’s leadership in the Brand & Communications domain is poised to drive significant advancements in how brands understand and engage with their audiences.“