What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication.

Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand.

Our approach

DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles.

  • We use academically validated principles, ensuring a high predictive strength.
  • We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic.
  • We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2.
  • Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used.

 

Our deliverables

A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation.

  • Extensive kick off session including stakeholder interviews to really fathom the current status of your brand.
  • Review of existing studies and integration of all sources in delivery of the report and workshop.
  • The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method.
  • We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used.
  • Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed.
  • Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders.
  • Completion of the study within 3 weeks after fieldwork has ended.

 

Your benefits

  • Insight in all distinctive assets of a brand within a category.
  • Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk.
  • Concrete recommendations which help implement optimisations and detect where growth is possible.
  • Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action.