Marktforschung dossier2026: Status Quo: Branding Research & Brand Tracking
do 07 mei
|Webinar
From 13 April to 22 May 2026, marktforschung.de presents Das Dossier: Status Quo – Branding Research & Brand Tracking, exploring the latest developments in brand research, modern branding approaches, and how brands can stay relevant in a rapidly changing world.
Tijd en locatie
07 mei 2026, 10:00 CEST – 19 mei 2026, 15:30 CEST
Webinar
Over het evenement
To bring these insights to life, marktforschung.de is hosting the Branding Research & Brand Tracking Event Days on 7 May and 19 May 2026.
DVJ Insights at the Branding Research & Brand Tracking Event Days
Panel Discussion: How Brand Tracking of the Future Works
7 May 2026 | 10:00 (50 minutes)
Brand tracking is one of the core disciplines of market research—but the challenges are growing rapidly. Increasingly complex brand ecosystems, a multitude of touchpoints and data sources, survey fatigue, fraud, and the impact of AI are reshaping how tracking needs to work.
In this panel discussion, Gabri Herrmann, Senior Consultant at DVJ Insights, along with industry experts, explores how brand tracking must evolve to keep pace with these changes.
*The panel discussion will be held in German
Join the panel discussion: https://www.marktforschung.de/webinar/75-10-uhr-keynote-statur-quo/
Session: Rethinking Brand Tracking with DVJ Insights
19 May 2026 | 11:00 CEST (45 minutes)
Brand tracking often struggles with its reputation—seen as slow, complex, descriptive, and expensive, producing reports rather than enabling decisions.
In this session, Kirsten Bartels and Kai Geertsema, Senior Insights Consultants at DVJ Insights, will demonstrate how a modern approach can transform tracking into a true growth tool.
By combining continuous measurement, richer qualitative insights, stronger integration of brand and communication, and intuitive dashboards, brand tracking becomes faster, more actionable, and truly decision-oriented.
*The session will be held in German
Register for this session: https://www.marktforschung.de/webinar/195-dvj-insights/
Pitch: The Next Generation of Brand Tracking – Murmuras vs. DVJ Insights
19 May 2026 | 15:00 CEST (30 minutes)
How can brands truly be understood today, when consumer behaviour increasingly takes place in digital environments, apps, and AI-driven interactions?
This pitch brings together two complementary perspectives on the future of brand tracking and behavioural data analysis. Each company will present its approach in a short pitch, followed by a live Q&A with the audience.
*This session will be held in German
Join the pitch session: https://www.marktforschung.de/webinar/195-pitch/