Shopper data: Complete, Accurate and Actionable
With shopper data, companies will understand what shoppers really do so they can make better and more informed decisions. We combine advanced data collection, AI and behavioural science to deliver faster, more representative and more accessible shopper data. From digital receipts to strategic insights, we help brands and retailers make better decisions on pricing, promotions and growth.
Shopper data has been sub-optimal for years
Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach:
A high burden for panels and respondents
The data collection was based upon the active participation of panellists that need to register every product they purchased. Every day! This leads to incomplete data of a small group of people.
Limited representativity
Small purchases and some shopper groups are often underrepresented, resulting in a structural bias. Shopper data should represent the entire population and all behaviour.
Lack of coverage
Data is fragmented across retailers, channels and definitions, creating blind spots. Shopper data should represent all supermarkets and purchases and all shopping trips.
Expensive without added value
To maintain the entire operation costs were extremely high related to the added value of the data. Monopolist behaviour increased de dissatisfaction of many clients.
Not integrated with other research domains
Shopper data has been treated in isolation as a tool to follow what people buy and not integrated in other domains. Shopper data should be available to support all decisions
A New Era of Data Collection
Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets like the Nordic markets are the front runners in these developments. Spenderlog was the first company that introduced this technology in the market. Different other companies followed. After the first pilots it became clear that different elements needed improvement. That is why DVJ developed the second wave of technology based upon the following elements.
The Role of Technology in Shopper Data
Technology changed the way we collect shopper data in the Nordics. DVJ acquired the Spenderlog technology and build am additional layer of technology that creates the possibility to build large user groups, fast data pipelines and a new and improved user experience. Especially the addition of a product master database with CO2 info and nutritional values for each EAN is key for the quality of the data.
The new technology is based upon advanced web scraping, connectors for each supermarket, AI Angels and a lot of machine learning. This enables DVJ to give access to all data in an affordable way.
DVJ Insights’ Shopper Data now integrated in the Nordics
Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solution.
DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. After these 3 markets, DVJ will launch this in all other European markets in the coming years.
Understand what is happening
See where your growth or loss comes from
Measure the impact of your campaigns
Understand the total health of your brand
Track the performance of your new product or SKU
Our Top Solutions
Our shopper data solutions are built on one consistent data foundation, combining real purchase behaviour, advanced analytics and consumer understanding. Together, they provide a complete view of performance, growth and impact. From daily decision-making to long-term strategy, our solutions turn shopper data into actionable insights across your organisation.