The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...

What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial...

We’ve grown accustomed to AI as a responsive tool, an intelligent mirror reflecting our queries. Ask, and you shall receive. But a subtle...

An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we...

The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Het snelgroeiende marktonderzoeksbureau DVJ Insights heeft een nieuw kantoor geopend in Noorwegen om de aanwezigheid in Scandinavië te...

As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...