With 170 years of heritage and a presence in almost 80 countries, Riso Gallo has built its international growth on a clear principle: know what the brand stands for and stay disciplined in how it delivers that position. For Cristiano Corsini, Export Marketing Manager at Riso Gallo, sustainable growth comes from combining strong brand positioning with deep consumer understanding, relevant innovation and commercially focused execution. In the UK, one of Riso Gallo’s largest i

Utrecht, 24 september 2026 – DVJ Insights is genomineerd voor de Quirk’s Award voor Global Marketing Research Project voor de bijdrage aan de NIVEA CONNECT COMPASS, een wereldwijd onderzoeksprogramma dat samen met NIVEA is ontwikkeld om eenzaamheid en menselijke verbondenheid beter te begrijpen. De nominatie volgt op de recente ESOMAR Award voor Best Social Impact Research die DVJ voor hetzelfde project ontving en betekent opnieuw belangrijke internationale erkenning voor h

When GLÜCK entered the German fruit spread market in 2017, the category was already highly saturated. Shelves were filled with established brands, consumption habits were mature, and most products followed the same conventions: around 50% fruit, traditional labels and tall, narrow jars. For Manuel Rodriguez, then Head of Marketing at Göbber and responsible for GLÜCK from 2019-2025, the opportunity from the team was not to fill an obvious gap in demand, but to redefine what

Utrecht, 22 september 2026 – DVJ Insights en VodafoneThree zijn genomineerd voor de Quirk’s Award voor Groundbreaking Research Project. De nominatie is een erkenning voor een vernieuwende aanpak van brand tracking die verder gaat dan het meten van merkprestaties en inzicht geeft in wat deze prestaties daadwerkelijk drijft. De samenwerking begon vanuit een gezamenlijke ambitie: beter begrijpen hoe consumenten zich tot merken verhouden en brand tracking relevanter maken voor

The term artificial intelligence has become increasingly difficult to use precisely. A predictive model, ChatGPT, an image generator, a recommendation algorithm and an autonomous coding agent can all be described as AI, despite operating in very different ways. Technically, artificial intelligence also has a much older and broader academic definition that includes approaches such as rule-based systems, search and planning. In everyday business use, however, AI increasingly re

As marketing becomes increasingly data-rich and media continues to fragment, growing a brand has never been more complex. For Javier Acebo, Insight Director at Publicis, the answer lies not in choosing between short-term performance and long-term brand building, but in balancing both. Leading the insights function across Publicis’ media and creative agencies, Javier works closely with strategists to help brands make better decisions through research, measurement and interpret

Utrecht, 17 September 2026 – DVJ Insights is drie keer genomineerd voor een Quirk’s Award, waaronder Marketing Research Supplier of the Year. De nominaties vormen een internationale erkenning voor de kwaliteit en toegevoegde waarde die ten grondslag liggen aan de aanhoudende groei van het bureau. Naast de nominatie als onderzoeksbureau is DVJ samen met VodafoneThree finalist voor Groundbreaking Research Project en met NIVEA voor Global Marketing Research Project voor NIVEA CO

For Helen Hewlett, Senior Insights Manager for the Away From Home channel at Coca-Cola Europacific Partners (CCEP), brand growth starts with understanding where consumption is moving next. As consumer behaviour shifts across channels, occasions and lifestyles, the role of Insights is no longer simply to explain what happened yesterday. It is to help the business anticipate where future opportunities lie, distinguish meaningful trends from short-term noise, and translate growi

Generative AI gives advertisers something they have always wanted: more creative output, produced faster and at lower cost. But a new question is emerging. What happens when consumers know that AI was involved? That question is becoming increasingly relevant as European transparency requirements around certain forms of AI-generated and manipulated content come into effect. The discussion therefore moves beyond whether marketers can use AI. The more interesting question is how

For Antonia Dedekind, innovation is not about launching the next exciting product for the sake of technical feasibility or novelty. Based on her experience across consumer insights and innovation, sustainable brand growth starts much earlier: with a deep understanding of consumers, culture and the human truths a brand can credibly own. When Antonia joined Pandora seven years ago, she started in Consumer Insights before moving into Innovation, where she now leads the company’s

One in four Dutch people do not invest despite having the financial means to do so. So, what is stopping them? Research by DVJ Insights for DUFAS reveals that the biggest barriers go beyond money – from lack of knowledge and fear of making mistakes to information overload and the feeling that investing is simply “not my world”. The challenge: Why do financially capable consumers not invest? As financial security becomes increasingly important, DUFAS, the Dutch Fund and Asse

Utrecht, 9 September 2026 – DVJ Insights heeft, samen met NIVEA, een Global ESOMAR Award voor Best Social Impact Research gewonnen. De prijs is een erkenning voor het onderzoek dat helpt om eenzaamheid beter te begrijpen en onderzoeksinzichten te vertalen naar betekenisvolle maatschappelijke actie. Centraal in het bekroonde onderzoek staat de NIVEA CONNECT COMPASS, een wereldwijd onderzoeksprogramma onder meer dan 30.000 mensen in 13 landen. Het onderzoek is opgezet om een

When Kellanova separated from Kellogg Company in 2023, it sharpened its ambition to become a global snacking leader. For Carmel Balala, Senior European Away From Home Channel Strategy Manager, that ambition is particularly visible in the Away From Home (AFH) channel. From convenience stores and cinemas to pubs, hospitals and leisure venues, growth is no longer simply about increasing distribution. It is about understanding consumer occasions, tailoring propositions to differe

The Myth of the Second Purchase One of the most persistent beliefs in concept testing is that repeat purchase lies beyond its reach. A concept test may indicate whether consumers are interested in an innovation. It may help predict whether they will notice it, consider it or perhaps try it for the first time. But whether they subsequently buy it again is commonly assumed to depend almost entirely on the actual product experience.

Marketers have more data, technology and tools than ever, but Dan White believes that does not necessarily make marketing better. The real challenge is knowing what evidence matters, turning it into action and retaining the human judgement needed to make good decisions. As a marketing consultant, author and founder of SmartMarketing.me, Dan is known for translating complex marketing concepts into simple visual frameworks. Having spent much of his career studying advertising e

After nearly two decades working across media, strategy, creativity and business, Fernando López-Quero has developed a broad perspective on what truly drives brand growth. Having worked with brands across sectors ranging from banking and energy to luxury and entertainment, he believes growth is rarely the result of a single discipline or KPI. Instead, it comes from connecting brand, culture, media, data and creativity into one coherent strategy. In this conversation, Fernando

Utrecht, 1 september 2026 - DVJ Insights, het internationale marktonderzoeksbureau dat al meer dan tien jaar consistent organisch groeit, kondigt de benoeming aan van Jolique Weelink als Global Commercial Director. In deze rol wordt Jolique verantwoordelijk voor het vormgeven en uitvoeren van de wereldwijde commerciële strategie van DVJ Insights en het verder stimuleren van de groei van het bedrijf. Jolique brengt ruime ervaring mee op het gebied van commercieel leiderschap

In categories where consumers rarely spend much time thinking about brands, building growth requires a different kind of discipline. Laundry detergent, floor cleaners, soap and shampoo are often low-involvement purchases, yet competition is intense, private labels are strong, and the retail landscape is becoming increasingly fragmented. For Nina Holen, Media & Communication Director at Orkla Home & Personal Care (OHPC), brand growth starts with a simple principle: know your

Why artificial intelligence has become one of the hardest things in enterprise technology to budget AI is not one stable product with one stable price. It is a stack of models, reasoning settings, tokens, routing, service tiers and credits. Each layer can change independently, turning annual procurement into management of a moving computational market. For decades, enterprise software procurement rested on a stable unit: the licence. Products evolved, but a seat still bought

Growing a destination brand is fundamentally different from growing a conventional product brand. There is no single product or consumer experience to control. Instead, Visit North Zealand must bring together hundreds of attractions, hotels, restaurants and local businesses under one clear and compelling destination story. For Allan Askov Christoffersen, Head of Marketing & Partnerships at Visit North Zealand, growth depends on creating awareness of the region, helping peop