Retailmedia, waaronder digitale advertenties in de winkel, wordt steeds belangrijker voor merken die meer willen verkopen in de winkel. Dankzij first-party data van retailers kunnen merken gericht adverteren, maar het meten van de impact blijft lastig door gefragmenteerde metrics en complexe attributie.

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a recent webinar hosted by DVJ Insights, Professor Dr. Bob Fennis from the University of Groningen shared the academic state of emotion measurement. Lucas Hulsebos, CEO of DVJ Insights, followed by translating these insights into real-world, scalable applications.