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Lisette Kruizinga-de Vries
Schrijver
Thought Leader Science & Analytics
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Profiel
Lid sinds: 4 dec 2024
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lisette.kruizinga@dvjresearchgroup.com
Posts (5)
15 okt 2026 ∙ 6 min.
Not All Attention Is Created Equal: Understanding Advertising Effectiveness Across Digital Platforms
Blog post by Hannah Das & Lisette Kruizinga-de Vries, based on the master thesis of Hannah. Every day, consumers encounter numerous digital advertisements across platforms such as YouTube, Facebook and TikTok. Yet despite brands investing heavily in online video advertising, capturing attention has become increasingly difficult. Consumers skip, scroll and swipe through content faster than ever before, forcing marketers to compete in an environment where attention is one of the scarcest...
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3 nov 2025 ∙ 5 min.
From Exposure to Intention: How Generations Differ in Processing Television Advertising
Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business)
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30 sep 2025 ∙ 4 min.
Exploring the Impact of Packshot Aspects on Customer Buying Intentions
Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen)
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