From Exposure to Intention: How Generations Differ in Processing Television Advertising

Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business)

Wil je meer lezen?

Abonneer je op dvj-insights.com om deze exclusieve post te kunnen blijven lezen.

Nu abonneren