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DVJ Research Group
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Lid sinds: 16 nov 2023
Posts (36)
14 aug 2025 ∙ 5 min.
Berend-Jan van Egmond – Cloetta
“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head...
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1 aug 2025 ∙ 6 min.
The Power of Emotion: How Admiration and Gratitude Can Influence Ad Skipping
Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...
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24 jul 2025 ∙ 4 min.
Paul van Kuilenburg - Alfred
In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...
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3 jul 2025 ∙ 2 min.
DVJ Insights Strengthens Nordic Presence with New Global Client Director Elin Scotford
DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...
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16 jun 2025 ∙ 2 min.
DVJ Insights opent nieuw kantoor in Spanje
Internationaal onderzoeksbureau blijft groeien en versterkt aanwezigheid in Europa Het snelgroeiende internationale marktonderzoeksbureau...
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5 jun 2025 ∙ 6 min.
Measuring Emotions to Understand Behaviour: From Science to Practice
Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...
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16 mei 2025 ∙ 3 min.
Annette Bentzien Bastidas – Dansk Erhverv
What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial...
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30 apr 2025 ∙ 1 min.
DVJ Insights Strengthens German Team with New Consultant Gabriele Herrmann
Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...
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30 apr 2025 ∙ 1 min.
DVJ Insights Expands Nordic Team with Alexandra Brendan as First Norwegian Consultant
Oslo, May 1 , 2025 - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...
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18 apr 2025 ∙ 5 min.
Sanne Demir – De Combinatie Van Factoren
Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we...
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7 apr 2025 ∙ 2 min.
DVJ Insights opent nieuw kantoor in Noorwegen
Het snelgroeiende marktonderzoeksbureau DVJ Insights heeft een nieuw kantoor geopend in Noorwegen om de aanwezigheid in Scandinavië te...
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4 apr 2025 ∙ 4 min.
Jörg Heinemann - Otto
As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...
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3 feb 2025 ∙ 5 min.
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
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31 jan 2025 ∙ 4 min.
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...
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17 jan 2025 ∙ 5 min.
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
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9 jan 2025 ∙ 6 min.
Caroline Henneman – PassaSports
PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...
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2 jan 2025 ∙ 5 min.
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
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29 dec 2024 ∙ 2 min.
DVJ Insights benoemt Léonie Koning als nieuwe Global Commercial Director
Utrecht, 30 december 2024 - DVJ Insights, een toonaangevend bureau in marktonderzoek en analyse, dat zich onderscheidt door het...
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19 dec 2024 ∙ 4 min.
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...
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12 dec 2024 ∙ 6 min.
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...
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5 dec 2024 ∙ 4 min.
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...
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28 nov 2024 ∙ 5 min.
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...
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27 nov 2024 ∙ 1 min.
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...
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26 nov 2024 ∙ 5 min.
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...
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