With a mission to make the alcohol-free world “more beautiful, better, and sexier,” World of Nix is redefining what it means to raise a glass. Founded nearly five years ago by Frederike de Groot and Wim Boekema, the Amsterdam-based brand offers a curated range of premium non-alcoholic wines, spirits, and elixirs. In this interview, Frederike shares how World of Nix is growing a movement built on taste, authenticity, and the long-term challenge of changing habits, not just markets.   Changing...

London, 4 December 2025 – DVJ Insights has won the MRS Award for best Media Research, recognising its pioneering work in redefining how retail media is understood and optimised. In partnership with Cyreen and Vrije Universiteit Amsterdam, the study not only showed that in-store advertising drives sales but also revealed a powerful creative multiplier, showing that creative quality is the deciding factor in retail media effectiveness. Retail media is one of the fastest-growing advertising...

Growth in personal care does not happen by chance. It requires a balance between building on what is already strong and daring to try what is new. For Laurens-Jan Duvigneau, General Manager Beauty & Wellbeing Benelux at Unilever, this means balancing a solid core focus with the agility to innovate and explore new media approaches. In this article, he shares how Unilever Personal Care is reshaping its growth strategy — from protecting the core to embracing a social-first mindset and rethinking...

Utrecht, 26 November 2025 - DVJ Insights is opnieuw erkend als een van de snelst groeiende bedrijven van Nederland en wint voor de achtste achtereenvolgende keer de FD Gazellen Award. Deze erkenning volgt op de plaatsing van DVJ op de lijst van Europe’s Long-Term Growth Champions 2026 door de Financial Times en Statista. Daarmee bewijst DVJ dat het succes van het bedrijf geen momentopname is, maar het resultaat van een duurzame en strategische groei. DVJ realiseert al meer dan tien jaar een...

Brand growth is often seen as a mix of strong marketing, innovation, and consumer engagement. However, according to Sunita Sharman, Head of Business Intelligence UK & Ireland at Ferrero, execution plays an equally critical role. Distribution, in-store visibility, and last-mile execution can determine whether a brand thrives or disappears.   In this interview, Sunita shares her insights on the fundamentals of brand growth, the role of innovation, and how AI is shaping the future of FMCG...

When everyone already knows your brand, the challenge is no longer awareness; it’s affection. For Hanneke Berghoef, Head of Marketing at Audax Retail, the company behind Bruna and Read Shop, brand growth starts with building an emotional connection. In this interview, she shares how Bruna is working to evolve from a “cold” brand into one that people love, despite limited budgets, legacy store formats, and the changing dynamics of retail media. From Well-Known To Well-Loved Few brands in the...

What does it take to grow a brand in a category dominated by private labels, shifting consumer habits, and ever-increasing commercial pressure? For Jeroen Stirnberg, Marketing Director at GranFood, the answer lies in disciplined decision-making, sharp consumer relevance, and unwavering strategic clarity, not in flashy campaigns or chasing trends. In this conversation, Jeroen shares how Grand’Italia, the Netherlands’ leading pasta and sauce brand, navigates brand growth through a combination...

What an honour! Our Brand Growth Platform has been recognised in the Thought Leadership category at the Grand Prix Content Marketing Awards 2025! Nine years ago, we started with an ambitious goal: helping brands grow through knowledge. Through our annual Brand Growth Study, vision interviews, and a yearly global event, we share insights that truly help brands grow. This recognition is a wonderful compliment to our team, our academic partners, and our clients, all experts in their field who...

Utrecht, 4 november 2025  – DVJ Insights is door de Financial Times  en Statista  uitgeroepen tot Europe’s Long-Term Growth Champions 2026 . Deze erkenning is voorbehouden aan slechts 300 bedrijven in Europa die de afgelopen tien jaar een uitzonderlijke groeiprestatie hebben laten zien. Deze benoeming valt samen met het behalen van de achtste opeenvolgende FD Gazelle Award, een extra bevestiging van de constante groei van DVJ. Achter dit succes schuilt een consequente strategie, sterke...

We are proud to share that DVJ Insights has been recognised by the Financial Times and Statista as one of Europe’s Long-Term Growth Champions 2026. This recognition is a special reward for the 300 companies in Europe that have shown exceptional growth over the past 10 years. DVJ has been able to realise a consistent annual growth for a period of 10 years! This recognition comes at the same moment as our 8th consecutive FD Gazelle, also showing the consistency of our growth. We believe that...

We’re proud to share that DVJ Insights has been shortlisted in two categories at the MRS Awards 2025  — a recognition of our continued commitment to turning research into real-world impact. Our nomination in Media Research highlights our breakthrough work in retail media, where we combined innovative exposure measurement with creative testing to show how in-store advertising truly drives sales. By linking shopper behaviour directly to purchase data, we revealed that strong creative...

We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data. The project integrated AI-generated cognitive...

Taylors of Harrogate, the family-owned company behind the UK’s number one tea brand, Yorkshire Tea, sells tea and coffee in 50 countries...

DVJ Insights proudly announces the official launch of its next-generation shopper data solution, Spenderlog, in Denmark, Sweden, and...

Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at...

Utrecht, 4 September 2025  – DVJ Insights maakt met trots de benoeming bekend van Stefan Bliekendaal als Global Director Research &...

Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

DVJ Insights kondigt met trots de versterking van het team aan met Cathelijn te Koppele, die start als Client Consultant in Nederland....

We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks...

We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head of Global Travel Retail at Cloetta. In a sector where traditional shopper data is limited and buying behaviours differ from domestic retail, Cloetta has managed to carve out a path to growth through clarity of purpose, in-store innovation, and a sharp focus on understanding the mindset of the modern traveller. At the heart of this strategy is The Jelly Bean...

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...

In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...