DVJ Research Group

Marketing has never been more complex. Consumers move across countless channels, attention is fragmented, and businesses face constant pressure to deliver short-term results. Yet for Héctor Rivero, Senior Marketing Manager at McDonald's Spain, the fundamentals of brand growth remain remarkably simple: understand people, define a clear message, and stay consistent over time. In this conversation, he shares why marketing should be viewed as a company-wide capability, why short-term pressure...

Utrecht, 26 juni 2026 – DVJ Insights is trots om bekend te maken dat Dennis Hulsebos is uitgeroepen tot Young Talent of the Year tijdens de Data & Insights Awards in Nederland. De award wordt uitgereikt aan jonge professionals in de research- en insightsbranche die lef tonen, verder kijken dan het voor de hand liggende en met frisse, creatieve ideeën bijdragen aan de ontwikkeling van het vak. De winst van Dennis past binnen een sterke traditie van talentontwikkeling bij DVJ Insights. In de...

What does it take to grow a global brand in today’s complex, fast-moving landscape? For Philip Hambach, who has spent more than 18 years at adidas working at the intersection of brand strategy, insights and data, the answer lies in balance. Balance between global and local, between product and brand, and increasingly, between human judgement and machine intelligence. In this conversation, Philip shares how adidas has evolved its approach to brand growth and how data and AI are reshaping the...