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Profiel
Lid sinds: 16 nov 2023
Posts (46)
16 okt 2025 ∙ 1 min.
DVJ Insights shortlisted twice for the MRS Awards 2025
We’re proud to share that DVJ Insights has been shortlisted in two categories at the MRS Awards 2025 — a recognition of our continued commitment to turning research into real-world impact. Our nomination in Media Research highlights our breakthrough work in retail media, where we combined innovative exposure measurement with creative testing to show how in-store advertising truly drives sales. By linking shopper behaviour directly to purchase data, we revealed that strong creative...
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1 okt 2025 ∙ 1 min.
DVJ Insights wins ESOMAR Award for Best Use of Data
We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data. The project integrated AI-generated cognitive...
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26 sep 2025 ∙ 4 min.
Ben Newbury - Taylors of Harrogate
Taylors of Harrogate, the family-owned company behind the UK’s number one tea brand, Yorkshire Tea, sells tea and coffee in 50 countries...
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16 sep 2025 ∙ 2 min.
DVJ Insights Launches Next-Generation Shopper Data Platform In The Nordics
DVJ Insights proudly announces the official launch of its next-generation shopper data solution, Spenderlog, in Denmark, Sweden, and...
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12 sep 2025 ∙ 5 min.
Aleks Fiege - Enrico | Roots In Good Food
Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at...
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4 sep 2025 ∙ 2 min.
DVJ Insights Benoemt Stefan Bliekendaal als Global Directeur Research & Excellence
Utrecht, 4 September 2025 – DVJ Insights maakt met trots de benoeming bekend van Stefan Bliekendaal als Global Director Research &...
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29 aug 2025 ∙ 7 min.
The impact of brand and message cues in online video-based advertising on viewer skipping behaviour
Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...
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28 aug 2025 ∙ 1 min.
DVJ Insights Versterkt Nederlands Team met Nieuwe Client Consultant Cathelijn te Koppele
DVJ Insights kondigt met trots de versterking van het team aan met Cathelijn te Koppele, die start als Client Consultant in Nederland....
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22 aug 2025 ∙ 1 min.
DVJ Insights Named Finalist for Client/Supplier Collaboration Award at Quirks Marketing Research and Insight Excellence Awards 2025
We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks...
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22 aug 2025 ∙ 1 min.
DVJ Insights Nominated for Two ESOMAR Awards
We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...
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14 aug 2025 ∙ 5 min.
Berend-Jan van Egmond – Cloetta
“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head of Global Travel Retail at Cloetta. In a sector where traditional shopper data is limited and buying behaviours differ from domestic retail, Cloetta has managed to carve out a path to growth through clarity of purpose, in-store innovation, and a sharp focus on understanding the mindset of the modern traveller. At the heart of this strategy is The Jelly Bean...
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1 aug 2025 ∙ 6 min.
The Power of Emotion: How Admiration and Gratitude Can Influence Ad Skipping
Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...
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24 jul 2025 ∙ 4 min.
Paul van Kuilenburg - Alfred
In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...
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3 jul 2025 ∙ 2 min.
DVJ Insights Strengthens Nordic Presence with New Global Client Director Elin Scotford
DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...
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16 jun 2025 ∙ 2 min.
DVJ Insights opent nieuw kantoor in Spanje
Internationaal onderzoeksbureau blijft groeien en versterkt aanwezigheid in Europa Het snelgroeiende internationale marktonderzoeksbureau...
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5 jun 2025 ∙ 6 min.
Measuring Emotions to Understand Behaviour: From Science to Practice
Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a recent webinar hosted by DVJ Insights, Professor Dr. Bob Fennis from the University of Groningen shared the academic state of emotion measurement. Lucas Hulsebos, CEO of DVJ Insights, followed by translating these insights into real-world, scalable applications.
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16 mei 2025 ∙ 3 min.
Annette Bentzien Bastidas – Dansk Erhverv
What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial brands for the answer, but the insights from Dansk Erhverv, Denmark’s second-largest business organisation, offer a surprisingly fresh perspective. In a recent conversation with Annette Bentzien Bastidas, Data Analysis and Insights Manager at Dansk Erhverv, we explored how a trade organisation with no traditional “products” to sell builds meaningful loyalty...
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30 apr 2025 ∙ 1 min.
DVJ Insights Strengthens German Team with New Consultant Gabriele Herrmann
Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...
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30 apr 2025 ∙ 1 min.
DVJ Insights Expands Nordic Team with Alexandra Brendan as First Norwegian Consultant
Oslo, May 1 , 2025 - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...
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18 apr 2025 ∙ 5 min.
Sanne Demir – De Combinatie Van Factoren
Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we speak with Sanne Demir, Communication & Behavioural Strategist at De Combinatie van Factoren (DCVF), a Dutch activation agency known for combining creativity, behavioural science and retail design into impactful brand experiences. From developing concepts to 3D retail design and production, DCVF helps brands bring their strategies to life with a...
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7 apr 2025 ∙ 2 min.
DVJ Insights opent nieuw kantoor in Noorwegen
Het snelgroeiende marktonderzoeksbureau DVJ Insights heeft een nieuw kantoor geopend in Noorwegen om de aanwezigheid in Scandinavië te...
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4 apr 2025 ∙ 4 min.
Jörg Heinemann - Otto
As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...
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3 feb 2025 ∙ 5 min.
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
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31 jan 2025 ∙ 4 min.
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million visitors annually. Beyond hosting events, Jaarbeurs is committed to driving sustainability and fostering community impact. In this interview, Marloes van den Berg, Chief People and Sustainability officer at Jaarbeurs shares how the company integrates sustainability into its operations, balances environmental goals with social responsibility and ensures...
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