DVJ Research Group

After nearly two decades working across media, strategy, creativity and business, Fernando López-Quero has developed a broad perspective on what truly drives brand growth. Having worked with brands across sectors ranging from banking and energy to luxury and entertainment, he believes growth is rarely the result of a single discipline or KPI. Instead, it comes from connecting brand, culture, media, data and creativity into one coherent strategy. In this conversation, Fernando shares why...

Utrecht, 1 september 2026 - DVJ Insights, het internationale marktonderzoeksbureau dat al meer dan tien jaar consistent organisch groeit, kondigt de benoeming aan van Jolique Weelink als Global Commercial Director. In deze rol wordt Jolique verantwoordelijk voor het vormgeven en uitvoeren van de wereldwijde commerciële strategie van DVJ Insights en het verder stimuleren van de groei van het bedrijf. Jolique brengt ruime ervaring mee op het gebied van commercieel leiderschap binnen de...

In categories where consumers rarely spend much time thinking about brands, building growth requires a different kind of discipline. Laundry detergent, floor cleaners, soap and shampoo are often low-involvement purchases, yet competition is intense, private labels are strong, and the retail landscape is becoming increasingly fragmented. For Nina Holen, Media & Communication Director at Orkla Home & Personal Care (OHPC), brand growth starts with a simple principle: know your consumer, know...