We’re proud to share that DVJ Insights has been shortlisted in two categories at the MRS Awards 2025  — a recognition of our continued commitment to turning research into real-world impact. Our nomination in Media Research highlights our breakthrough work in retail media, where we combined innovative exposure measurement with creative testing to show how in-store advertising truly drives sales. By linking shopper behaviour directly to purchase data, we revealed that strong creative...

We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data. The project integrated AI-generated cognitive...

Taylors of Harrogate, the family-owned company behind the UK’s number one tea brand, Yorkshire Tea, sells tea and coffee in 50 countries...

DVJ Insights proudly announces the official launch of its next-generation shopper data solution, Spenderlog, in Denmark, Sweden, and...

Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at...

Utrecht, 4 September 2025  – DVJ Insights maakt met trots de benoeming bekend van Stefan Bliekendaal als Global Director Research &...

Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

DVJ Insights kondigt met trots de versterking van het team aan met Cathelijn te Koppele, die start als Client Consultant in Nederland....

We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks...

We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head of Global Travel Retail at Cloetta. In a sector where traditional shopper data is limited and buying behaviours differ from domestic retail, Cloetta has managed to carve out a path to growth through clarity of purpose, in-store innovation, and a sharp focus on understanding the mindset of the modern traveller. At the heart of this strategy is The Jelly Bean...

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...

In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...

Internationaal onderzoeksbureau blijft groeien en versterkt aanwezigheid in Europa Het snelgroeiende internationale marktonderzoeksbureau...

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a recent webinar hosted by DVJ Insights, Professor Dr. Bob Fennis from the University of Groningen shared the academic state of emotion measurement. Lucas Hulsebos, CEO of DVJ Insights, followed by translating these insights into real-world, scalable applications.

What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial brands for the answer, but the insights from Dansk Erhverv, Denmark’s second-largest business organisation, offer a surprisingly fresh perspective. In a recent conversation with Annette Bentzien Bastidas, Data Analysis and Insights Manager at Dansk Erhverv, we explored how a trade organisation with no traditional “products” to sell builds meaningful loyalty...

Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...

Oslo, May 1 ,  2025  - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...

Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we speak with Sanne Demir, Communication & Behavioural Strategist at De Combinatie van Factoren (DCVF), a Dutch activation agency known for combining creativity, behavioural science and retail design into impactful brand experiences. From developing concepts to 3D retail design and production, DCVF helps brands bring their strategies to life with a...

Het snelgroeiende marktonderzoeksbureau DVJ Insights heeft een nieuw kantoor geopend in Noorwegen om de aanwezigheid in Scandinavië te...

As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million visitors annually. Beyond hosting events, Jaarbeurs is committed to driving sustainability and fostering community impact. In this interview, Marloes van den Berg, Chief People and Sustainability officer at Jaarbeurs shares how the company integrates sustainability into its operations, balances environmental goals with social responsibility and ensures...