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Martin Hellich

Schrijver

Global Head of Innovation

Profiel

Lid sinds: 4 dec 2024

Over

Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics.

Overzicht

E-mailadres

martin.hellich@dvj-insights.com

LinkedIn

https://www.linkedin.com/in/martin-hellich/

Posts (19)

13 apr 2026 ∙ 3 min.

Re-engineering Growth: Why The Next Big Thing Doesn't Have To Be New

At our last week’s Brand Growth Event, Mark Ritson made a point that should have landed harder than it probably did: Category is the number one driver of brand growth. Product, he argued, still matters enormously — but not in the way many organisations assume. It’s less often about constant new product development (NPD) and many times more about existing product improvement (EPI). That distinction is more than semantics. It points to a fundamentally different way of thinking about growth —...

31 mrt 2026 ∙ 3 min.

What Value Does Your Segmentation Deliver?

There is no ''Right'' Segmentation - Only More or Less Useful Ones Segmentation is one of marketing’s most established tools. Almost every organisation has one — often several. They are carefully developed, visually appealing and intellectually robust. And yet, many segmentations underdeliver.

10 mrt 2026 ∙ 3 min.

Dealing With Imperfection - Translating Intention Into Behaviour

Too Many Excuses - The Uncomfortable Truth About Human Behaviour How many New Year’s resolutions — exercising more, drinking less, socialising more — actually survive beyond the first few weeks? How often do we genuinely follow through on what we confidently promise ourselves or others, such as “I’ll sort out the tax return next week”? More often than we care to admit, well-intended or rationally necessary actions are postponed, diluted or abandoned altogether. Distractions arise, old habits...

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