What Value Does Your Segmentation Deliver?
- Martin Hellich
- 1 dag geleden
- 3 minuten om te lezen
There is no ''Right'' Segmentation - Only More or Less Useful Ones
Segmentation is one of marketing’s most established tools. Almost every organisation has one — often several. They are carefully developed, visually appealing and intellectually robust.
And yet, many segmentations underdeliver.
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