Our Approach

The Launch Monitor tracks the real performance of new product introductions based on actual purchase behaviour.

Using DVJ shopper data, we monitor how a new product performs week by week: from initial launch to repeat purchase. By analysing real transactions across all retailers, we provide a clear and continuous view of how a launch develops in the market.

This allows you to move beyond early sales signals and understand whether a product is truly gaining traction with shoppers.

The Launch Monitor can be combined with different additional modules to get a better understanding of the WHY, the launch strategy, pricing and overall product adoption or rejection.

Key Benefits

• Track real launch performance week by week: See how your product performs from day one based on actual purchases

• Measure trial and repeat behaviour: Understand whether shoppers try your product and come back. Where do you win and in which audiences?

• Identify early success or failure signals: Quickly see if a launch is gaining traction or needs adjustment. Our additional modules will help to get the full picture

• Full market view across retailers: Track performance across all supermarkets, not just selected channels

• Move beyond shipment and distribution data: Focus on real consumer demand instead of sell-in metrics

• Faster and more actionable insights: Adjust during the launch, not after. The additional modules will help in understanding why