Webinar Measuring the impact of in store-advertising

Retail media is becoming an increasingly critical touchpoint for both advertisers and retailers. However, one challenge remains persistent: how can we truly measure the impact of in-store advertising, and what role does creativity play? Together with our academic and technological partners, we’ve developed a new, validated way to link digital point-of-sale (POS) campaigns directly to sales performance.

Agenda

Professor Dr. Dennis Herhausen (Vrije Universiteit Amsterdam) - Scientific perspectives on measuring the impact of in-store media

Davide Scheidegger (Cyreen) – Showcase the technology and share insights into the impact of in-store advertising on sales and other relevant metrics

Jori van de Spijker (DVJ Insights) – DVJ’s perspective on creativity in the context of retail media

More information?

Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com.

Don't miss this opportunity to gain science-backed and practical insights on how to measure the impact of in-store advertising!