Roderik Sorbi

Today’s advanced eye-tracking informs us much better about which elements attract attention, which don't and how attention is divided across a design. A heatmap almost immediately addresses the key points of attention. However, it can become uncomfortable when there is insufficient insight into what actually drives attention, why certain elements are being noticed while others are overlooked, and therefore what can be done to improve visibility. This got me thinking, as in my private time, I...

How Strategic CDT Thinking Is Used To Guide Shoppers and Leverage Brand Strength... In today’s competitive retail landscape, visibility...

In today’s fiercely competitive grocery retail landscape, packaging is more than just a wrapper — it’s a shopper communication tool at...