Do your claims appeal enough? Which claims are best used for a successful introduction? Which claim realises the growth ambition? Are you able to distinguish yourself from your competitors with your claim? Are you able to connect your claim to your brand or product in a believable way? These are all important question to determine which claims should be used on a new packaging or in different types of communication.

DVJ’s Claim Test offers insight into the potential of different claims in an efficient way. It helps to select the best claims through the use of validated research methods, where the predictive value is high, and the research provides a lot of concrete feedback.

Our approach

The foundation of DVJ’s Claim Test consists of a holistic research model allowing a large number of claims to be tested and determine which claims are the most appealing. This means we can identify to what extent claims fit the brand and if these claims fit the wishes and expectations of the target audience in a believable and distinctive way.

  • We use different validated models such as conjoint analyse, maxdiff and the KANO-method. Our specialists select the best analyses for every question.
  • We study which claim appeals the most and which appeals the least by using our validated methods. The maxdiff method is excellently suited to rank a large number of claims on importance or appeal and leads to more valid rankings than asking preference or ranking directly.
  • We provide insight in the extent to which claims fit the perception people have of the brand and the product.
  • We use different evaluation statements to get more insight into the believability, relevance and distinctiveness of the different claims.

 

Our deliverables

To fit the fast development processes of new packaging it’s important a claim is tested in a fast and efficient way.

  • Insight into the strength of each claim in comparison with other claims helps in choosing the most convincing claims.
  • Bringing the most important claims to life by using associative techniques.
  • The most important results are summarised in a compact PowerPoint presentation where the claim with the most potential is identified using the FUA-method.
  • Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders, such as the media and advertising agency.
  • Completion of the study within 3 business days after fieldwork has ended.

 

Your benefits from the Claim Test

  • Clear ranking of the different claims by using a validated model.
  • In-depth insights into the relevance, believability, brand fit and distinctiveness of the claims.
  • Always the best model adapted to the needs of each client.
  • Concrete recommendations that help implement optimisations and/or adjustments to the claims.
  • Short timings so development can continue soon after.