AI Summit ‘26
Do., 24. Sept.
|Data & Insights Network, Kabelweg 57
DVJ Insights will be present at AI Summit ’26 - AI in Research: from promise to practical reality, where research, insights and AI professionals come together to explore how AI is changing the industry – moving beyond the promise and hype towards practical applications, validation and quality.
Zeit & Ort
24. Sept. 2026, 13:00 – 18:00 MESZ
Data & Insights Network, Kabelweg 57, Kabelweg 57, 1014 BA Amsterdam, Netherlands
Über die Veranstaltung
Organised by Data & Insights Network, AI Summit 2026 focuses on the practical reality of AI in research and insights. The programme brings together researchers, insights professionals, client-side organisations and AI experts to explore what already works, where the limitations lie and where human expertise remains essential.
From AI agents and synthetic communities to GenAI in innovation, the afternoon combines presentations, practical expert sessions and discussion around the opportunities and challenges AI brings to the research profession.
DVJ Session: Better, Quicker and Cheaper – Innovating without Compromise in the Age of GenAI
15:30–16:00 CEST
Martin Hellich, DVJ Insights
GenAI makes it possible to develop and explore large numbers of ideas and propositions at unprecedented speed. But more ideas do not automatically lead to better innovation.
Drawing on validation research, Martin Hellich will show how GenAI can be used differently within the innovation process: not simply to generate ideas faster, but to explore a much wider range of potential directions and identify those with the greatest chance of success.
The session explores what actually works, the methodological choices that matter and how GenAI can enable Consumer & Market Insights professionals to play an even stronger role in the innovation process.
For more information and tickets, visit: Data & Insights Network