A New Standard of Intelligence We have grown used to AI as a smooth-talking oracle: confident, responsive, often correct and occasionally...

Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it...

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...

Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision...

When Adidas moved all their media spend to digital in an effort to become “digital first,” it seemed like the obvious move. Consumers...

The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...

What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial...

Oslo, May 1 ,  2025  - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...

Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...

We’ve grown accustomed to AI as a responsive tool, an intelligent mirror reflecting our queries. Ask, and you shall receive. But a subtle...

An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we...

The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Hamburg, 7. April 2025  – Das europäische Marktforschungsunternehmen DVJ Insights setzt seinen Wachstumskurs fort und baut mit der...

As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...