Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we...

The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Hamburg, 7. April 2025  – Das europäische Marktforschungsunternehmen DVJ Insights setzt seinen Wachstumskurs fort und baut mit der...

As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...

Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...

WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...