Discover which predictive metrics for market success outperform purchase intention. Learn how DVJ validation reveals stronger KPIs for innovation impact.

Utrecht, 4 September 2025 - DVJ Insights is proud to announce the appointment of Stefan Bliekendaal as Global Director of Research and...

Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

In today’s fiercely competitive grocery retail landscape, packaging is more than just a wrapper — it’s a shopper communication tool at...

DVJ Insights is pleased to announce the appointment of Cathelijn te Koppele as Client Consultant in the Netherlands. With a background in...

We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...

Revisiting Agentic Intelligence in the Age of Execution In April, I wrote about a shift in posture. From reactive AI systems to...

Research study on attention and brand recall for social reel, social feed and pre-roll advertising Nowadays, many brand managers will...

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head...

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the...

The ''Democratisation'' of Market Research - A Force for Good or a Step Too Far? The process of testing innovative ideas or concepts has...

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...

In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

Why “Illusion of thinking” makes a great clickbait title, but a poor reading of the evidence. The Headline Hype: How a Stress-Test Became...

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it...

Advertising has always been an industry driven by human creativity. But anyone paying attention to the marketing landscape recently has...

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...