Blog post based on the master's thesis of Giulia Cini

Blog post based on the master's thesis of Martina Sabba

Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business)

Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen)

Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

Blog by Femke Vriend

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a recent webinar hosted by DVJ Insights, Professor Dr. Bob Fennis from the University of Groningen shared the academic state of emotion measurement. Lucas Hulsebos, CEO of DVJ Insights, followed by translating these insights into real-world, scalable applications.

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...