DVJ Research Group

In an era where retail is increasingly defined by omnichannel complexity, the instinct is often to expand: more channels, more touchpoints, more innovation. Yet according to Els Breugelmans, Full Professor at KU Leuven and expert in retail and consumer behaviour, this is not where true growth is found. Instead, the real driver of success is much more fundamental. Retailers grow not by doing more, but by doing what matters most for the customer. Reflecting on her research, Els returns to one...

When Maaike Maagdenberg joined Go-Tan as Marketing Director, she stepped into a business already enjoying remarkable momentum. The Dutch family-owned brand had achieved strong double-digit growth in recent years, not through heavy marketing investment or sophisticated data systems, but through instinct, speed, and a deep connection to emerging food trends. Now, as Go-Tan sets its sights on further European expansion, Maaike’s challenge is clear: to build on that entrepreneurial success and...

Madrid, 21 April 2026 , - DVJ Insights welcomes Ariane Längsfeld as a client consultant in Spain, further strengthening its local consultancy team and supporting continued growth in the region. Ariane brings more than 15 years of experience in market research. She has previously held roles at Kantar Insights, MetrixLab, EssenceMediacom and WPP Media, where she supported clients in translating consumer understanding into informed strategic decisions in dynamic and evolving environments. She...