DVJ Research Group

Signify is the world leader in lighting, shaping the way people, cities and businesses experience light. María López, Global Brand Marketing and Audience Manager at Signify, sits at the crossroads of brand strategy, consumer understanding and cross-functional collaboration. In this interview, she discusses the accelerating pace of innovation, the growing influence of AI, and the integration of sustainability into every stage of development. Innovation as a Value Driver, and a Race Against...

Blog post based on the master's thesis of Giulia Cini The importance of packaging design Packaging plays a central role in contemporary food and beverage markets. At the point of decision, for example, in a supermarket, consumers are exposed to thousands of products but attend to only a small subset. They often engage with individual packages for just seconds, making effective packaging design a critical determinant of whether a product enters consumers’ consideration sets. Understanding how...

Blog post based on the master's thesis of Martina Sabba Consumers are increasingly aware of the environmental impact of their consumption. Many express a willingness to make more sustainable choices, and food consumption is often cited as a key domain in which individual behaviour can contribute to climate goals. In the European Union, food-related consumption accounts for roughly 22% of household greenhouse gas emissions, making grocery purchases a meaningful lever for environmental impact...