DVJ Research Group

In today’s rapidly evolving events landscape, traditional venues are being challenged to redefine their role. In this interview, we speak with Tom van Kuyk, Head of Business Innovation at Royal Dutch Jaarbeurs, one of the Netherlands’ leading exhibition and conference organisations. In our conversation, we explore what brand growth means in this context, how live experiences are being redefined, and how innovation is shaping the future of the organisation. From Venue to Destination: How Royal...

Infrastructure is rarely discussed in the context of brand growth. Yet for Jenny Olsson, Marketing Director at the Øresund Bridge, the fundamentals of marketing remain strikingly familiar. In this conversation, she explains how a unique, cross-border connection between Denmark and Sweden is driven not just by traffic, but by brand, behaviour, and the ability to inspire people to travel more. A Different Product, the Same Marketing Fundamentals At first glance, marketing a bridge may seem...

Stockholm, 2 June 2026 - DVJ Insights is pleased to welcome Malin Larsudd to its Nordic team as Consultant, further strengthening the agency’s expertise in strategic insights, innovation, and shopper research. Malin brings more than 15 years of experience in insights, brand strategy, and consumer understanding, having previously worked with companies such as Coop, Nepa, and Ipsos. Throughout her career, she has worked closely with brands across a variety of industries, helping organisations...