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Lisette Kruizinga-de Vries
Autor
Thought Leader Science & Analytics
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Profil
Beitrittsdatum: 4. Dez. 2024
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Email address
lisette.kruizinga@dvjresearchgroup.com
Beiträge (5)
15. Okt. 2026 ∙ 6 Min.
Not All Attention Is Created Equal: Understanding Advertising Effectiveness Across Digital Platforms
Blog post by Hannah Das & Lisette Kruizinga-de Vries, based on the master thesis of Hannah. Every day, consumers encounter numerous digital advertisements across platforms such as YouTube, Facebook and TikTok. Yet despite brands investing heavily in online video advertising, capturing attention has become increasingly difficult. Consumers skip, scroll and swipe through content faster than ever before, forcing marketers to compete in an environment where attention is one of the scarcest...
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3. Nov. 2025 ∙ 5 Min.
From Exposure to Intention: How Generations Differ in Processing Television Advertising
Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business)
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30. Sept. 2025 ∙ 4 Min.
Exploring the Impact of Packshot Aspects on Customer Buying Intentions
Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen)
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